Associate Program Manager, Digital Marketing - Hybrid AZ

Join BWH Hotels - Where Passion Meets Purpose

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including World Hotels™, Best Western® Hotels & Resorts, and Sure Stay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

Job Profile

Summary:



The Associate Program Manager supports the Digital Marketing (DM) team by managing projects, developing and implementing processes, and delivering data-driven insights that enhance operational efficiency. This role works closely with cross-functional partners including Salesforce, Analytics, Onboarding Managers and Brand Managers to ensure seamless onboarding and offboarding of hoteliers, maintain data accuracy and optimize workflows across the BWH Hotels portfolio. Responsibilities include managing the Digital Marketing Dashboard, analyzing performance metrics, and providing actionable insights to senior leadership.

The position also drives hotelier engagement initiatives, identifies areas of improvement, assists with new hire training, participates in industry research, and represents the team at hotelier support events. Strong analytical skills, process implementation experience, time management, and the ability to manage multiple projects are essential.

Essential Duties and Responsibilities:

Hotel Onboarding & Offboarding

• Manage end-to-end onboarding and offboarding processes for hoteliers within the BWH Hotels portfolio.
• Ensure accurate setup and removal of digital marketing programs during transitions.

Reporting, Analytics & AI Integration

• Maintain and update the Digital Marketing Dashboard to reflect current performance data.
• Analyze key metrics and deliver actionable insights to senior leadership using advanced analytics and AI-driven tools.

Process Development & Operational Efficiency

• Create, implement, and refine processes that improve team workflows and scalability.
• Integrate AI solutions into workflows to streamline repetitive tasks and enhance data accuracy.

Cross-Functional Collaboration

• Partner with Salesforce, Analytics, Onboarding Managers, and Brand Managers to ensure data accuracy and alignment with marketing objectives.
• Support hotelier engagement initiatives and represent the team at industry and hotelier events.

Team & Department Support

• Assist with new hire training and contribute to departmental development initiatives, including AI tool adoption and best practices.
• Participate in industry research to inform strategy and identify emerging AI trends relevant to digital marketing.

Additional Responsibilities

• Support special projects as assigned.
• Ensure timely and accurate logging in Salesforce.
• Maintain strong relationships with internal teams and external partners.

Education and Experience:

• Bachelor's degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
• Minimum 3 to 5 years' related experience in marketing or the hospitality industry.

Required Knowledge and

Skills:

• Time Management
  :
  Effectively prioritize tasks and manage deadlines using structured time management strategies to ensure consistent delivery across multiple projects.
• Relationship Building
  :
  Develop and maintain strong relationships with hoteliers through proactive communication, including calls, emails, and in-person engagement at hotelier events.
• Digital Marketing & AI Proficiency
  :
  Stay current on digital marketing tools and platforms (e.g., SEO, paid media, CRM systems) and leverage AI-driven solutions for data analysis, trend forecasting, and campaign optimization.
• Software &…