AVP, Digital Marketing Strategy & Content

About The Role

Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.

The AVP, Digital Marketing Strategy & Content leads Macerich’s digital content strategy, execution oversight and performance across social media, email marketing, website content and other consumer and retailer communication platforms. This role is centered on executional leadership, with a strong emphasis on guiding content development, managing workflows and ensuring channels are aligned, on-brand and performing effectively across the portfolio.

The AVP leads a team of digital managers responsible for the writing, posting and deployment of social media and email communications across a group of shopping centers, while also overseeing agency partners and vendors supporting scalable content, social creators, influencers, analytics and related digital communications. In addition, this role is responsible for website content auditing, quality control and scalable content strategy.

While local marketing managers own direct website updates, the digital team ensures content standards, consistency and effectiveness across the portfolio.

This role is ideal for a leader who can operate both strategically and tactically in a lean, collaborative environment. It is less focused on owning the full marketing technology stack and more focused on leading digital content execution, strengthening team output and driving performance across key consumer-facing channels.

The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

• Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers.
• Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement.
• Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion.
• Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution.

• Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives.
• Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers.
• Coach, mentor, and develop team members, fostering growth, accountability, and collaboration.
• Ensure alignment between corporate strategy and local execution.
• Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health.

• Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance.
• Partner with local content creators and vendors to produce engaging short‑form video content, including Tik Tok, Reels, and emerging formats.
• Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance.

• Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization.
• Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives.
• Drive continuous improvement in open rates, click‑through rates, and conversion performance.

• Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives.
• Establish guidelines for homepage content, landing pages, events,…