AI Search & SEO Manager; AEO​/GEO; Marketing Agency

Role Summary

As our AI Search & SEO Manager, you will lead how our B2B clients earn visibility in AI-driven search, from Google AI Overviews and AI Mode to ChatGPT, Perplexity, Gemini, Copilot, and Claude, while maintaining the technical SEO foundation that organic performance still depends on. You will help establish Elevation's answer engine and generative engine optimization practice, shaping the methodology, measurement frameworks, and standards our teams use across accounts.

You will report to our Sr. Director of Digital Marketing, partner with content and account teams, and coordinate with developers when builds require hands-on implementation. You will run search as a solo specialist at the start, with the opportunity to build and lead a small search team as the practice grows.

AEO, GEO & AI Search Visibility:

• Own client strategy for visibility and citation across AI answer engines, including Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and Claude.
• Partner with content teams on AI‑aware content, structuring pages for extraction and citation using question‑based headings, direct answers, expert quotes, and original data.
• Build topical authority and strengthen E‑E‑A‑T through content clusters and entity optimization, keeping each client’s brand entity data consistent across the open web.
• Monitor the fast‑moving AI search landscape and turn changes into updated recommendations for clients and internal teams.

Technical SEO & Structured Data:

• Execute technical SEO across client sites, including site architecture, crawlability, indexation, page speed, Core Web Vitals, and mobile.
• Manage how AI crawlers access client content, including robots.txt, and implement and maintain llms.txt and llms‑full.txt files.
• Implement schema markup tailored to each client, including Organization, Article, FAQPage, How To, and Speakable types, so answer engines can parse and attribute content accurately.

Off‑Page SEO & Digital Authority:

• Run link acquisition and digital PR to earn backlinks and brand mentions, both linked and unlinked, from authoritative publications, and manage backlink health.
• Build client presence on the third‑party sources AI engines lean on, including Reddit, Quora, industry publications, B2B review platforms such as G2 and Capterra, and Linked In, which carries weight in B2B AI answers.
• Monitor brand mentions and sentiment across the web, and respond to coverage and reviews in ways that shape how AI systems describe each client.

Measurement, Reporting & Practice Development:

• Run the AI search measurement framework, moving beyond rankings to AI visibility, share of answer, citations, and sentiment, using tools such as Profound, Peec.ai, or Ahrefs Brand Radar alongside Google Search Console and Semrush.
• Run brand visibility audits across major AI platforms using the questions clients’ buyers actually ask, tracking how often each client is cited and whether competitors appear instead.
• Connect AI search visibility to leads, conversions, and pipeline so client reporting shows what the work is worth, not just where the client appears.
• Run structured experiments across client accounts to learn what moves AI visibility, and turn the winners into repeatable plays the agency reuses.
• Build the practice by documenting methods, playbooks, and standards, raising AEO and SEO literacy across account and content teams, and building and leading a small search team as it scales.

Web Production & Technical Implementation:

• Build templates and content models that bake search and answer‑engine best practices in from the start, and embed AEO requirements in discovery and design rather than at launch QA.
• Partner with internal and external developers on larger builds, translating requirements into clear scopes and holding partners accountable to quality and delivery.
• Act as the AI‑search consultant in client‑facing settings, scoping projects, setting objectives, and supporting account teams in quarterly reviews with visibility analysis and performance insight.
• Partner with content, strategy, and account teams to embed AEO, GEO, and SEO best practices into every web and content deliverable.