Manager, Marketing Technology & Automation

Your Role

As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies. The role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle.

This role is expected to help responsibly establish AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack.

• Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
• Design lifecycle workflows supporting lead generation, nurture, enrollment, pre‑departure, and retention objectives
• Manage campaign automation and personalization strategies
• Develop segmentation frameworks
• Implement behavioral and lifecycle triggers
• Support AI‑driven personalization strategies
• Improve targeting precision and customer relevance
• Serve as primary administrator for marketing automation platforms
• Ensure integration with Salesforce and other enterprise systems
• Maintain platform documentation, governance, and standards
• Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform
• Support data quality and compliance requirements
• Serve as primary POC for software vendor and implementation partners, including contract renewals, licensing/utilization management and scopes of work
• Evaluate emerging technologies and vendors
• Identify opportunities to improve engagement effectiveness
• Lead recommendations and implementation of new martech capabilities e.g., SMS optimization, AI tools, personalization engines etc.
• Monitor automation performance
• Track engagement and journey effectiveness
• Identify optimization opportunities

$100,000

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
• Hands‑on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1 channels
• Experience designing audience segmentation, trigger‑based communications, and personalization strategies
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions
• Strong analytical and problem‑solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills
• Experience with platforms such as Salesforce Marketing Cloud, Marketo, Hub Spot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI‑enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high‑consideration purchase journeys
• Experience working in complex, multi‑brand or multi‑product environments

• Experience with platforms such as Salesforce Marketing Cloud, Marketo, Hub Spot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI‑enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high‑consideration purchase journeys
• Experience working…