Program Manager - Digital Marketing - TMV Enterprices

Video Interview

Location:

Phoenix, Chicago, or Remote (Preferences are given to those consultants who are willing to work onsite in the Chicago or Phoenix area)

• Clear thinking and can get things done.
• Digital marketing terminologies experience.
• Extensive experience with SEO.
• Great work ethic and responsiveness.
• Comfortable working other aspects and different teams, matrix setups (someone who can report to multiple people simultaneously), and great communication.

• Develop comprehensive project plans for digital marketing campaigns, including timelines, budgets, and resource allocation.
• Define project scope, objectives, and key performance indicators (KPIs).
• Manage project execution, ensuring timely completion of tasks and adherence to deadlines.
• Proactively identify and mitigate potential risks and roadblocks.

• Collaborate effectively with internal teams (e.g., creative, content) to ensure alignment and seamless execution.
• Manage relationships with external agencies and vendors, ensuring clear communication and accountability.
• Facilitate communication and coordination across multiple stakeholders.

• Possess a strong understanding of all digital marketing channels, including:
  • PPC (Pay-Per-Click): Google Ads, Bing Ads, social media advertising
  • Social Media Marketing: Organic and paid campaigns across major platforms
  • Affiliate Marketing: Program management and optimization
  • Email Marketing: Campaign development, automation, and optimization
  • SEO (Search Engine Optimization): On-page and off-page optimization strategies
• Stay up to date on the latest digital marketing trends and best practices.

• Track and analyze campaign performance, providing regular reports on key metrics.
• Identify areas for optimization and implement strategies to improve ROI.
• Communicate campaign results and insights to stakeholders.

• 5+ years of experience as a Digital Marketing Project Manager or similar role.
• Channel Expertise:
  Demonstrated knowledge and experience across all core digital marketing channels (PPC, Social, Affiliate, Email, SEO).
• Project Management
  
  Skills:
  
  Proven ability to develop and execute project plans, manage timelines, and deliver results.
• Collaboration & Communication:
  Excellent communication, interpersonal, and collaboration skills.
• Agency Management:
  Experience working with and managing multiple agencies.
• Data-Driven Approach:
  Strong analytical skills and a data-driven mindset.