AEM Web Lead — Personalization & Content Strategy

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Requisition #: 662552

Location:

Phoenix, AZ, US, 85016

Description:

Job Description

Aramark Destinations is seeking a highly skilled Web Management & Digital Experience Manager with deep expertise in Adobe Experience Manager (AEM) and Adobe Target to lead the transformation of our portfolio of destination-driven property websites.
A critical priority of this role is hands-on content development, authoring, and optimization within Adobe platforms—ensuring every portfolio property across formats delivers compelling, conversion-driven storytelling that reflects the uniqueness of each destination while maintaining brand consistency.

This role will modernize our digital ecosystem—elevating storytelling, enhancing guest engagement, and driving conversion across a diverse portfolio of iconic hospitality experiences.

Content Development & Authoring (Core Priority)

• Serve as the primary owner of content authoring and publishing across portfolio websites within Adobe Experience Manager (AEM).

• Build, update, and optimize website content including landing pages, property pages, offers, and seasonal campaigns.

• Leverage AEM capabilities (components, templates, content fragments) to create dynamic, scalable, and reusable content experiences.

• Ensure all content reflects strong destination storytelling, brand standards, and conversion best practices.

• Partner with marketing and property teams to translate business priorities into compelling digital content.

• Utilize Target to run personalization tests and respective optimizations.

Website Transformation & Platform Leadership

• Lead the end-to-end transformation of property websites using AEM, with a focus on usability, scalability, and speed-to-market.

• Establish content governance, workflows, and publishing standards across the portfolio through products like Adobe Workfront.

• Enable property teams with tools, templates, and training to support localized content updates.

Personalization & Customer Journey Orchestration

• Design and implement personalized experiences using Adobe Target through A/B and multivariate testing, rules based testing and geo-targeting.

• Align authored content to targeted audience segments and guest journey stages (pre-, in-, post-stay).

• Partner with CRM team to integrate behavioral data to deliver relevant timely messaging.

UX/UI, Visual Design & Conversion Optimization

• Translate insights into high-performing UX/UI enhancements that improve engagement and conversion.

• Ensure websites reflect strong visual storytelling and cohesive brand identity.

• Contribute to or guide light graphic design execution (web assets, landing pages, promotional visuals).

• Lead testing strategies (A/B, multivariate) to continually enhance visual experience to improve site performance .

• Apply Web Content Accessibility Guidelines (WCAG 2.2 AA) to audit, remediate, and maintain accessible web content, and champion accessibility best practices across teams.

Analytics & Performance Management

• Leverage Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics, or similar tools to evaluate content and site performance.

• Define KPIs and track metrics including engagement, conversion, and revenue contribution.

• Use data-driven insights to continuously refine content strategy and user experience.

Technical Development & Integration

• Collaborate with development and IT teams on AEM components, integrations, and enhancements.

• Ensure seamless integration with booking engines, CRM/CDP platforms, and third-party tools.

• Maintain high standards for mobile responsiveness, page speed, and GEO and SEO.

Cross-Functional Collaboration

• Partner across marketing, revenue, operations, and IT to align digital content with business priorities.

• Manage external agencies and content/development partners.

• Support onboarding of new properties into the digital ecosystem.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job…