Digital Marketing Manager; Hybrid

Digital Marketing Manager

Full-Time | Reports to President | Phoenix, AZ (Hybrid/Remote Eligible)

FT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. We deliver real leads and measurable growth for SMBs in home services, contractors, HVAC, landscaping, garage/closet design, and medical verticals.

The Digital Marketing Manager is a player‑coach who leads from the middle of the operation. You are not executing campaigns — you are ensuring the people who execute them have clear direction, the right tools, and no excuse for underperformance. You own the standard. You own Go High Level. You own the team’s use of AI. And when the CEO needs a read on what’s working across SEO, Google Ads, and Meta, you’re the one delivering it with clarity and confidence.

This role reports directly to the President and works in close coordination with the SEO Specialist, Paid Media Manager, Account Managers, Web Designer, and Project Manager.

Title: Digital Marketing Manager

Reports To: President

Direct Coordination: SEO Specialist, Paid Media Manager, Account Managers, Web Designer, Project Manager

Employment Type: Full-Time

Location: Phoenix, AZ (Hybrid / Remote Eligible)

Compensation: Competitive — Based on Experience

Start Date: ASAP

• You are not the SEO Specialist. You are the person who makes the SEO Specialist better.
• Review active SEO campaigns across client accounts on a structured weekly cadence
• Provide the SEO Specialist with clear, prioritized direction — what to fix, what to test, what to elevate
• Hold the team accountable to deadlines, deliverable quality, and campaign benchmarks
• Interpret performance data (rankings, organic traffic, conversions) and translate it into strategy adjustments
• Stay current on Google algorithm updates, AI Overviews, and GEO/AEO developments — flag implications to the team before they become problems
• Serve as the escalation point when SEO issues require strategic or client-level decisions

• You set the bar for what good looks like in Google Ads and Meta. The Paid Media Manager executes. You ensure it meets that bar.
• Conduct regular performance reviews of Google Ads and Meta campaigns across client accounts
• Deliver specific, actionable feedback to the Paid Media Manager — not general observations, but clear instructions
• Hold campaigns to FT benchmarks: 10% Google Ads conversion rate vs. the 3.75% national average
• Identify budget inefficiencies, audience gaps, and copy weaknesses before the client does
• Synthesize paid performance data into concise summaries for CEO-level reporting
• Escalate strategic decisions — budget shifts, account restructures, platform changes — to the CEO with a recommendation, not just a problem

• GHL is FT’s operational backbone. You own it end-to-end.
• Administer FT’s GHL environment: pipelines, automations, workflows, sub-accounts, and integrations
• Build, maintain, and optimize lead capture funnels, follow‑up sequences, and CRM structures for client and internal use
• Train team members on GHL capabilities and document all active workflows and SOPs
• Proactively identify automation opportunities that reduce manual work for the team
• Troubleshoot platform issues quickly and implement updates before they disrupt operations
• This is a non‑negotiable ownership area — GHL must always be running, documented, and improving

• You own the production of FT’s client‑facing email communications, built and deployed through GHL or Constant Contact.
• Manage the creation and delivery of monthly client newsletters and promotional email campaigns
• Write or direct email copy in FT’s voice: direct, results‑focused, no fluff
• Own list segmentation, scheduling, and send execution within GHL
• Track and report on open rates, CTR, and conversions; make data‑driven adjustments each cycle
• Maintain email deliverability, list health, and domain reputation proactively

• You are FT’s internal champion for AI‑driven…