Digital Marketing Content Specialist

Location

2727 N Central Ave, Phoenix, Arizona 85004 United States of America

The U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.

A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand’s online presence, earns traffic, and expands U-Box’s reach through strategic partnerships.

This position is fully onsite at our headquarters in Phoenix, Arizona.

• Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
• Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
• Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
• Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
• Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals

• Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
• Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
• Monitor organic search performance and use insights to continuously improve content strategy and execution
• Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
• Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives

• Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
• Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
• Develop co-branded or guest content for distribution through partner channels
• Track and report on the performance of third-party content placements and partnership ROI

• Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
• Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
• Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
• Track and evaluate the effectiveness of retail and business partnership programs

• Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing
• Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpoints
• Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders

• Exceptional written communication skills with a keen eye for detail, quality, and brand voice
• Strong understanding of SEO principles — including traditional search and AI-generated search results — and how content strategy intersects with them
• Creati…