Digital Marketing Content Specialist

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance).Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.

The U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.

A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand's online presence, earns traffic, and expands U-Box's reach through strategic partnerships.

This position is fully onsite at our headquarters in Phoenix, Arizona.

Responsibilities:

Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals

Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic

Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)

Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance

Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals

SEO & AI Search Optimization:

Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces

Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry

Monitor organic search performance and use insights to continuously improve content strategy and execution

Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape

Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives

Third-Party Content Partnerships:

Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)

Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility

Develop co-branded or guest content for distribution through partner channels

Track and report on the performance of third-party content placements and partnership ROI

Business & Retail Marketing Partnerships:

Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations

Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management

Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies

Track and evaluate the effectiveness of retail and business partnership programs

Cross-Functional Collaboration:

Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing

Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content…