Director, Martech Platform (Adobe) - Hybrid AZ

Join BWH Hotels – Where Passion Meets Purpose

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including World Hotels™, Best Western® Hotels & Resorts, and Sure Stay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

This is a unique opportunity to deliver a marketing technology platform from the ground up leveraging best in class technology, well prepared enterprise data, and AI driven intelligence and automation at every level. Work with aligned and engaged stakeholders and teams across our business. You’ll be at the center of our success, making a critical contribution and driving an outsized impact on our brands, and our guests.

As Director, Martech Platform, you will own the strategy, roadmap, and architectural direction of our martech stack anchored in Adobe Experience Cloud including Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).

Partnering with the VP, Customer Facing Technology, you will define how the platform evolves, integrates with our broader digital ecosystem, and enables Marketing, eCommerce, and our agency partners to deliver personalization at scale to consistently welcome and engage our guests. Acting as the solution architect for our martech stack, you’ll partner cross-functionally with product, engineering, data services, loyalty applications, enterprise architecture, cybersecurity, legal, and GRC to deliver compliant, reliable, and impactful solutions that drive business outcomes.

Your initial focus will be guiding the execution of our Adobe implementation (led by our SI partner), establishing a personalization managed services operating model, and building the internal Martech Platform team that will support operation, adoption and use of the platform. You will own our partner and vendor relationships and ensure we emerge from implementation with a stable, well-governed platform and a clear path to internal ownership.

• Define a multi-year Martech Platform roadmap aligned with our strategic vision to scale personalization use cases, establish a strong content-supply chain, and drive cross-channel content reuse, AI-driven automation, and data driven customer journey orchestration
• Serve as a trusted technology advisor to business and technology leadership
• Present architecture recommendations, trade-offs, risks, and options to senior and executive stakeholders
• Communicate complex technical topics in clear business terms — connecting architecture decisions to reliability, scalability, cost, guest/member experience, and strategic flexibility
• Translate business objectives and product priorities into architectural direction, technical enablers, and a runway that keeps future features deliverable
• Aid roadmap planning by estimating and sizing the effort, complexity, and dependencies of features and initiatives, and by identifying the technical enablers required before delivery
• Evaluate emerging technologies, platform extensions, and new tools — making build/buy/partner recommendations grounded in business value

• Manage a cross-function team responsible for the platform’s technical architecture, integrations, data collection, data engineering, governance, and administration
• Define the team’s career development framework and foster a culture of innovation, agility, continuous improvement
• Lead solution architect for the Martech stack — work with the team to define…