Digital Marketing Email Strategist

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Digital Marketing Email Strategist

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels.

You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.

What You'll Do

Email Strategy

* Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention

* Own the email calendar, from promotional sends to automated lifecycle journey's

* Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team

Campaign Execution

* Lead campaign setup, segmentation, automation, and optimization within Airship

* Manage audience targeting, triggers, and personalization logic

* Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution

Lifecycle & Customer Journey Optimization

* Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns

* Turn customer data and campaign results into actionable insights and recommendations that optimize performance

* Continuously test and optimize using A/B and multivariate experimentation through Airship

Content & Campaign Development

* Partner with design to create on-brand creative assets

* Build and maintain reusable email templates and design systems in Airship

Performance & Analytics

* Analyze campaign performance using GA4, PowerBI, and Airship reporting

* Track open rate, CTR, CVR, deliverability, and revenue impact

* Turn performance data into concrete recommendations

Cross-Functional Collaboration

* Coordinate with app and SMS teams for consistent, well-timed messaging

* Work with business units to align email with customer needs across multiple U-Haul business lines

* Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return

What We're Looking For

* 3 to 6+ years of experience in email marketing, lifecycle marketing, or

* Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )

* Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy

* Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)

* Strong HTML and CSS skills for email template builds

* Proven ability to build and optimize customer journey flows

* Experience with A/B testing and experimentation frameworks

* Strong analytical skills (GA4, reporting tools, performance tracking)

* Experience with PowerBI for reporting

* Excellent cross-functional communication skills

Nice to Have

* Familiarity with app messaging (push notifications, in-app messages)

* Familiarity with SMS/text strategy

* Experience with multi-channel orchestration across email, app, and SMS

* Background in eCommerce, marketplaces, or high-volume consumer platforms

* Proficiency in SQL

* Experience with Databricks or another data warehouse

* Experience with PowerBI or Looker Studio

* Experience Live Clicker or a similar email personalization tool