Media Manager

Media Manager

Strata Tech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation's growing infrastructure needs.

We're looking for a Media Manager to own the performance of our media investment and be the internal expert who keeps it accountable to goal.

Our media is planned and bought through an agency partner, your job is to help manage that partnership, pressure-test the strategy, and make sure every dollar is working toward our enrollment objectives. You'll be the person who turns media data into clarity: what's working, what isn't, and what we do about it.

This is a full-funnel role for someone who's equally comfortable talking upper-funnel awareness and lower-funnel conversion, and who can hold an agency to a high standard while partnering with them productively. You'll report directly to the VP of Marketing Operations and serve as the connective tissue between our goals, our agency's execution, and the numbers that tell us how we're doing.

If you're energized by owning performance, driving accountability, and bringing rigor and clarity to media, this is your role.

RESPONSIBILITIES include the following:

• Own media performance to goal
• Support media strategy
• Drive agency accountability
• Deliver data clarity

Education and Experience:

• 5–7 years of experience in media planning, buying, or performance/media management, agency- or client-side.
• Confident full-funnel fluency. You understand how upper-, mid-, and lower-funnel media work together and can manage across awareness through conversion. You deeply understand audience strategy and segmentation context to build strong media strategy.
• Hands-on experience across major paid channels (paid search, paid social, programmatic/display, video) and the platforms and metrics behind them.
• Demonstrated experience managing or holding an agency or vendor accountable to performance goals.
• Strong analytical skills: comfort synthesizing cross-channel data, evaluating performance against goals, and translating numbers into clear recommendations.
• Fluency with media reporting, analytics, and attribution concepts; comfort working in analytics and reporting tools (e.g., GA4, platform dashboards, data visualization). Deep knowledge of conversion tracking and tag/pixel implementation to keep measurement clean.
• Excellent communication skills. You're able to make complex media performance legible to non-media stakeholders and leadership.

Nice to have:

• Experience in education, admissions, or another high-consideration, lead-driven funnel.
• Familiarity with incrementality testing, media mix modeling, or advanced measurement approaches.
• Experience managing media across multiple markets, locations, or brands.
• Understanding of how paid media connects to CRM, lead nurture, and downstream conversion metrics (e.g., lead-to-enrollment).

Physical Environment:

• Most work is performed in a temperature-controlled office environment
• Incumbent may sit for long periods of time at a desk or computer terminal
• Incumbent may use calculators, keyboards, telephones and other office equipment
• Stooping, bending twisting, and reaching may be required
• Some work may be completed in classroom or shop environment

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.