Vice President, Digital Marketing & Analytics

ABOUT CIM GROUP

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 900+ employees with projects across the Americas.

Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!

The Head of Digital Marketing & Marketing Analytics is a senior, strategic leader responsible for driving next generation digital marketing capabilities that directly support organizational growth and fundraising outcomes. This role owns the strategy, execution, and measurement of digital marketing across platforms, ensuring that marketing investments translate into meaningful, measurable results.

With deep expertise across B2B and multi-channel digital ecosystems, this leader will modernize and optimize the marketing technology stack, harness advanced analytics, and champion the responsible, leading-edge use of AI in marketing. As a trusted partner to senior leadership, Sales, and IT, the role influences decision-making at the highest levels and builds a culture of data-driven innovation, experimentation, and continuous learning.

This position is ideal for a leader who thrives in an entrepreneurial environment, brings energy and curiosity to their work, and is passionate about marketing that makes a real impact—connecting strategy, technology, and creativity to drive demand, strengthen lead management, and advance the organization’s fundraising mission.

• Lead the end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
• Align digital marketing priorities with organizational goals, growth initiatives, and fundraising objectives.
• Provide hands‑on leadership and strategic direction to the digital marketing team, fostering a collaborative, curious, and high-performance culture.
• Bring a forward-looking, external perspective that positions marketing as a strategic growth engine for the organization.

• Assess the current marketing technology stack and ecosystem, identifying strengths, gaps, and opportunities to improve effectiveness and scalability.
• Develop and articulate a future-state vision and roadmap for marketing technology, including platform selection, integration, and investment recommendations.
• Partner closely with IT to ensure marketing platforms, data architecture, security, and systems support the organization’s evolving needs.
• Champion the responsible adoption of AI-driven marketing tools and techniques that improve efficiency, personalization, and measurable results.

• Own marketing analytics, reporting, and performance management frameworks that connect activity to business and fundraising outcomes.
• Establish clear KPIs, dashboards, and insights that demonstrate Marketing’s contribution to lead generation, pipeline performance, and ROI.
• Use data, attribution modeling, experimentation, and test-and-learn practices to continuously refine strategy, execution, and resource allocation.

• Build and oversee the end-to-end digital user experience to support engagement, conversion, and lead generation.
• Partner closely with Sales to drive high-quality lead…