Executive Director, Marketing and Strategic Partnerships

Our client,
Arizona State University
, the nation’s most innovative university seeks an experienced and visionary marketing and communications leader to serve as the Executive Director, Marketing and Strategic Partnerships at the Mary Lou Fulton College for Teaching and Learning Innovation
. This position will oversee integrated planning and strategy to support the college during a pivotal moment in its evolution. The Executive Director functions as a "growth officer" for the college, bringing degree and non-degree concepts to market to drive both impact and growth of enrollment and revenue.

The Executive Director serves as the chief strategist for marketing, communications, and partnership solutions, and is responsible for leading the development and execution of short- and long-term strategic marketing and communications plans that advance the college's goals. The Executive Director will provide strategic and creative direction and vision to in-house subject matter expert teams; foster deep partnerships with college leadership; and ensure coordinated, consistent and best-in‑class execution to elevate the reputation of the college at a national scale.

Reporting to the Dean, the Executive Director oversees activities including student recruitment, product marketing, paid media strategies, owned and earned media strategies, internal and external communications and institutional partnerships. The leader serves as the chief architect for how the college tells its story, reaches new audiences, grows its programs and builds relationships with districts and organizations that turn to ASU for innovative education workforce solutions.

The Executive Director will be an orchestrator, working across the university to advance the growth of a portfolio of degree and non‑degree revenue‑generating marketing, institutional partnerships and university‑wide education initiatives. The role requires a strategic leader who can build systems, develop people and align complex campaigns and initiatives with measurable outcomes.

• Responsible for crafting a comprehensive growth plan across degree and non‑degree offerings and securing necessary approvals. Provides comprehensive strategic leadership for the development and execution of short- and long‑term marketing, communications, partnerships and products that advance the Teacher's College.
• Directs and guides subject matter expert teams in directing and executing integrated multi‑channel marketing, communications and recruitment plans, ensuring work is strategically aligned and delivers measurable outcomes related to all advertising, recruiting, outreach, earned media, alumni engagement, and industry relations to reach enrollment and revenue goals.
• Leads team to develop and execute multi‑channel campaigns across digital and traditional platforms, including social media, paid media, publications, video, collateral, events and presentations, ensuring content is compelling, brand‑aligned and audience‑focused.
• Elevates the college’s profile by coordinating thought leadership initiatives, securing high‑visibility opportunities for faculty, and managing rankings strategies to advance the College’s standing as a hub for teaching and learning innovation.
• Advances the college's brand, shaping and articulating its transformational vision of education, ensuring consistency of message, clarity of purpose and effective execution.
• Establishes and maintains strong, collaborative relationships with the Dean and college leadership to ensure strategies reflect college priorities. As part of the college's executive team, serve as a thought partner to the Dean, translating leadership vision into inspired action.
• Guides the use of formal and informal market research, data analysis and performance metrics to inform planning, strengthen strategies and optimize outcomes.
• Produces and presents a variety of reports to senior leadership, including creative plans, progress reports and concept proposals. Routinely tracks progress of implementation and progress towards goals.
• Ensures adherence to ASU’s brand standards and maintain high levels of quality, accuracy and consistency across all…