Marketing Director - Civil Site

Overview

The Marketing Director for the Civil Site Division provides strategic leadership and vision for divisional marketing, driving the development and implementation of national strategies that advance Civil Site's growth and brand position. Partnering closely with divisional leadership, business development, and regional marketing managers, this role ensures marketing priorities, staffing, and campaigns are aligned to support business objectives, client engagement, and revenue growth.

Although the Marketing Director's focus is division-specific, the role operates in close collaboration with other divisional marketing leaders and the broader marketing organization to ensure consistency, resource alignment, and firmwide integration. Acting as a trusted advisor, the Marketing Director shapes the strategic direction of marketing specific to Civil Site, defining where to focus, how to position, and how to measure success across a matrixed, national structure.

• Lead development and implementation of the division's national marketing strategy, ensuring alignment with firmwide goals and revenue targets by supporting the annual planning cycle.
• Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities.
• Oversee marketing planning and resource allocation to ensure effective deployment of staff and investment.
• Serve as the senior marketing advisor to divisional leadership, providing insight and recommendations on market positioning, visibility, and brand strategy.
• Collaborate with business development and technical leadership to identify key pursuits, shape go/no-go frameworks and strengthen pursuit strategies for high-value opportunities.
• Provide leadership and mentorship to regional and senior regional marketing managers, fostering collaboration, accountability, and growth across the national network.
• Coordinate with other divisional marketing leaders to ensure consistency in brand, messaging, and processes across the firm.
• Guide the creation and execution of major marketing campaigns, conferences, and visibility initiatives that enhance the division's profile in target markets.
• Monitor and interpret market trends, client needs, and competitive dynamics to inform growth and marketing strategies.
• Define and track performance metrics for marketing effectiveness, pursuit success, and campaign ROI, adjusting plans based on measurable outcomes.
• Partner with firmwide marketing leadership to advance shared systems, processes, and tools that increase efficiency and scalability across all divisions.
• Represent marketing within divisional leadership discussions and externally at conferences, client events, and professional associations.

• Experience partnering with Civil/Site engineering teams, with a strong understanding of Civil/Site markets, service lines, procurement models, and pursuit strategies and the ability to translate technical expertise into clear, compelling marketing and growth strategies.
• 15+ years of A/E/C marketing leadership experience, engineering preferred, including experience developing national or divisional strategies and managing distributed teams.
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• CPSM certification strongly preferred.
• Proven ability to lead through influence and drive measurable results at scale.
• Exceptional strategic thinking with the ability to align marketing initiatives to divisional and firmwide business goals.
• Strong leadership presence with demonstrated success influencing senior leadership and guiding cross-functional teams.
• Advanced knowledge of A/E/C marketing principles, industry trends, and client behavior specific to civil site.
• Skilled in developing and executing national or divisional growth strategies and campaigns.
• Adept at analyzing market intelligence and performance data to guide investment and refine strategies.
• Proven experience managing distributed teams and promoting collaboration across geographies and divisions/disciplines.
• Strong communication and presentation skills with the ability to distill complex ideas into clear, persuasive messages.
• Experienced in change management, talent development, and organizational improvement initiatives.
• Proficient in CRM systems, marketing analytics, and digital marketing tools.
• Highly organized, decisive, and able to balance strategic foresight with operational execution.
• Ability to read, write and understand English for purposes of comprehending written job-related communications and verbal instructions and interactions.

Compensation: $129,000 to $215,500 per year (depending on qualifications)

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