Field Coach - West

The Field Coach is the primary interface between the Dealer Performance Analytics team and the area sales managers within an assigned Business Center. This role translates diagnostic outputs, root cause findings, and intervention playbooks into Business Center and dealer‑specific context, working directly with ASMs to ensure they understand the data, identify necessary actions, and conduct effective conversations with their dealers. The Field Coach does not manage dealers directly;

instead, they build ASM capability and accountability, ensuring the right conversations occur at the dealer level with appropriate frequency, quality, and follow‑through. Six Field Coaches are deployed nationally, one per Business Center.

Candidate must reside within the West Business Center.

• Work directly with area sales managers to translate dealer performance analytics outputs into dealer‑specific intervention plans.
• Coach ASMs on utilizing diagnostic outputs, scorecards, and playbooks in dealer conversations, building their capability over time and avoiding permanent dependency on the central team.
• Establish and maintain a consistent ASM performance cadence within the BC—weekly coaching sessions, dealer review meetings, and accountability check‑ins.
• Identify ASMs requiring additional coaching or accountability intervention and escalates to the Senior Field Intervention Lead.

• Support ASMs in preparing and delivering dealer‑specific intervention plans for assigned priority dealers within the BC.
• Attend dealer meetings with ASMs for the highest‑priority cases—providing real‑time coaching and ensuring the intervention plan is presented credibly and specifically.
• Track dealer‑level progress against agreed actions and maintain visibility on responding and non‑responding dealers.

• Serve as the primary field intelligence source for the Dealer Performance Analytics team—providing structured feedback on what is working, what is not landing with ASMs or dealers, and what market context the data may be missing.
• Share BC‑level best practices and successful intervention approaches with the broader Field Coach team for incorporation into playbook updates.
• Flag dealer‑level issues that require OEM‑side action—inventory, allocation, incentives, or T3 marketing—and route them to the appropriate workstream rather than treating them as dealer accountability issues.

• Maintain accurate tracking of ASM activity, dealer engagement, and intervention progress within the BC.
• Participate in the regular Dealer Performance governance cadence—BC‑level reviews, program‑wide check‑ins, and SLT reporting inputs.
• Ensure BC VP visibility on dealer performance status, priority interventions, and escalation cases within the BC.

• Bachelor’s degree required.
• Former dealer operator, general manager, or senior dealer‑facing field role with firsthand understanding of dealership operations.
• 10+ years in automotive retail, field sales, or dealer consulting, with demonstrated ability to influence dealer principals and GSMs.
• Strong coaching instincts—patient, direct, and capable of building skill in others rather than doing the work for them.
• Comfortable translating data outputs and analytical frameworks into practical, dealer‑specific conversations without requiring analytical expertise.
• High dealer and ASM credibility—this role succeeds only when people it is coaching respect its perspective.
• Execution‑oriented with strong organizational skills—managing a portfolio of active dealer cases and ASM coaching relationships simultaneously.
• Willingness to travel extensively within the assigned BC.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.