Senior Category Manager - Vitamins

Overview

Senior Category Manager responsible for leading all aspects of category strategy, product assortment, and financial performance within the Vitamins & Supplements department. Partners closely with the Director to deliver sales and margin targets while ensuring a compelling, differentiated assortment that meets Sprouts’ standards for quality, innovation, and value. Leverages data, market insights, and vendor partnerships to drive category growth, optimize profitability, and continuously evolve the product offering to meet customer expectations.

• Own category performance, including sales, margin, inventory, and profitability targets
• Analyze trends, sales data, and customer behavior to identify growth opportunities and risks
• Develop and execute strategies to achieve forecasted and budgeted financial goals

• Lead category reviews with cross‑functional partners (CFTs) to ensure a productive, relevant assortment
• Identify and onboard new items, emerging brands, and innovation
• Evaluate product performance to optimize velocity, assortment mix, and lifecycle management
• Ensure all products meet Sprouts’ quality, ingredient, and pricing standards

• Set and manage retail and promotional pricing strategies to deliver against margin and sales objectives
• Oversee promotional planning, including flyer, digital, and in‑store programs
• Ensure strong execution and ROI across all promotional investments

• Establish inventory strategies that maximize in‑stock levels while minimizing excess and spoilage
• Partner with suppliers and distribution to ensure consistent product flow and availability
• Monitor and adjust ordering and allocation strategies as needed

• Build and maintain strong relationships with vendors and brokers
• Negotiate cost, trade investments, and product launches to drive mutual growth
• Foster transparency and accountability across all external partnerships

• Lead, coach, and develop Category Specialists and cross‑functional partners
• Support the Director in elevating team capabilities, processes, and execution
• Contribute to a high‑performance, collaborative team culture

• Develop clear, actionable merchandising and promotional plans for stores
• Partner with Operations to ensure consistent execution across all locations
• Provide guidance on schematics, new store setups, and reset strategies

• Ensure the category remains relevant, fresh, and customer‑focused
• Monitor industry trends and competitive activity to keep Sprouts on the leading edge
• Develop training and tools to enhance product knowledge at the store level

• Ensure all products and processes meet federal, state, and company regulations
• Maintain standards for product safety, freshness, and quality

• Bachelor's degree in business or related field preferred
• Minimum 5+ years of category management, merchandising, or buying experience
• Proven experience in vendor negotiations and financial management
• Strong understanding of P&L, margin, and inventory dynamics
• Proficiency in Excel, PowerPoint, and data analysis tools
• Ability to manage multiple priorities in a fast‑paced environment
• Strong communication and cross‑functional leadership skills

• Driving Results – delivers against financial and operational goals
• Customer Focus – keeps the customer at the center of decisions
• Strategic Thinking – translates data and insights into actionable plans
• Communication & Influence – effectively aligns stakeholders at all levels
• Collaboration – builds strong partnerships internally and externally
• Positive Approach –…