Specialist, Field Marketing

Overview

Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities and playgrounds including key local creators.

They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based ‘in the field,’ managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers.

All the responsibilities we ll trust you with:

Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments and consumption occasions. Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.

Work with your team to create exciting and relevant university initiatives that build brand and can love among students. Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program. Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.

Manage sampling requests externally and internally, ensuring these align with wider priorities. Ensure effective interactions to drive positive trial with consumers, overcoming barriers and negative perceptions when needed.

Source and hire with no compromise brand fit Student Marketeers, with the right skills and attitude towards all business priorities. Implement and uphold the national recruitment, on-boarding and training modules for consistency. Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers.

Lead a strong Team Leader program.

Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation. Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus. Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.

Be instrumental in the implementation of national and global events/projects with excellence. Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. Activate National pillars, events and Global Brand Projects in and around universities encompassing the core program objectives.

Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives. Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early. Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (e.g. focus…