Sr. Manager, Global Brand Integrated Marketing HOKA

Sr. Manager, Global Brand Integrated Marketing - Performance

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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, Global Brand Integrated Marketing - Performance

Reports to: Director, HOKA Global Integrated Marketing - Performance

Location: Remote US – West Coast Preferred

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

At HOKA, we believe in the power of movement to inspire, connect, and elevate. As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you’ll be the strategic connector across teams, ensuring every detail of each campaign comes to life in a cohesive, high-impact way. You’ll partner closely with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, E‑Commerce, and Creative to drive storytelling and amplification.

You’ll champion go-to-market alignment, oversee the integrated process, and ensure cross‑functional clarity, creative consistency, and timely delivery for final channel marketing plans. This role is pivotal for a collaborative leader who thrives on alignment, clarity, and executional excellence, and is passionate about mentoring and inspiring marketing teams.

• Inspire, partner with, and guide global cross‑functional marketing teams to execute aligned campaign goals and create high‑impact marketing moments for new product introductions and innovation
• Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
• Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
• Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
• Collaborate with in‑house Creative and agency partners to translate strategy into consumer‑facing assets and track toolkit delivery
• Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
• Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
• Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
• Create and deliver clear, compelling presentations to senior stakeholders and regions
• Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings

• Degree in Marketing, Communications, Digital, or a related field;
  Master’s Degree/MBA a plus
• 8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
• 4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
• Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
• Deep experience in global integrated campaign development across digital‑first, CTV, retail, experiential, OOH, and wholesale for a global brand
• Strong leadership skills—able to turn strategy into action across all marketing channels
• Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
• Highly experienced in managing external partners, including agencies and vendors
• Flexible, diplomatic, and solutions‑oriented—able to manage feedback and maintain forward momentum
• Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
• Creative,…