Marketing Director - Civil Site

Overview

The Marketing Director for the Civil Site Division provides strategic leadership and vision for divisional marketing, driving the development and implementation of national strategies that advance Civil Site’s growth and brand position. Partnering closely with divisional leadership, business development, and regional marketing managers, this role ensures marketing priorities, staffing, and campaigns are aligned to support business objectives, client engagement, and revenue growth.

Although the Marketing Director’s focus is division-specific, the role operates in close collaboration with other divisional marketing leaders and the broader marketing organization to ensure consistency, resource alignment, and firmwide integration. Acting as a trusted advisor, the Marketing Director shapes the strategic direction of marketing specific to Civil Site, defining where to focus, how to position, and how to measure success across a matrixed, national structure.

Strategic Focus: Defines and directs divisional marketing strategies that align with firmwide goals, guiding priorities across markets, services, and client sectors, ensuring marketing drives both short‑term and long‑term brand equity. They identify emerging opportunities and work with leadership to shape campaigns, visibility efforts, and pursuit strategies that position the division for sustained growth. This role translates business and market data into actionable plans, ensuring marketing resources and talent are optimized for impact and scalability.

In collaboration with the CMO and other marketing leaders, define and lead marketing transformation initiatives that improve scalability and efficiency through enhanced systems, processes, and tools, ensuring the marketing function evolves alongside the firm’s business goals — while keeping their teams accountable to best practices.

Influence and Integration: Operating at the intersection of marketing, business development, and operations, the Marketing Director ensures divisional goals are fully integrated into firmwide marketing and communication strategies. They collaborate with other divisional marketing leaders to ensure consistent messaging and brand alignment across markets while leveraging shared tools, systems, and talent. Through influence and partnership, the Marketing Director strengthens collaboration across geographically distributed teams, fostering shared accountability for growth outcomes across divisions.

Decision Making: Authority to set divisional marketing priorities and to shape the balance of marketing investment between visibility initiatives, pursuit strategy, and client engagement. They use data, metrics, and business insights to guide decision‑making and evaluate the effectiveness of marketing initiatives. Balancing strategic foresight with operational realities, they advise divisional leadership on where to invest marketing to maximize marketing ROI.

Team Leadership: Provides leadership to regional and senior regional marketing managers supporting the division, offering mentorship, performance feedback, and strategic guidance. While teams remain geographically based, this role fosters alignment, accountability, and shared goals across the national network. The Director develops leadership capability within marketing management ranks, builds strong partnerships with business development, and models collaboration across divisions.

Market Intelligence: Monitors industry and client trends impacting the division’s markets, translating insights into strategic recommendations and proactive positioning. They guide research efforts to inform business planning and identify opportunities for diversification, partnerships, or new service offerings. Through thought leadership and visibility strategies, the Director ensures the division’s expertise is clearly articulated and recognized in priority markets through collaboration with the Director of Communications.

Reporting and Metrics: Defines performance metrics for marketing impact within the division, including pursuit success rates, campaign outcomes, and brand awareness measures. The Marketing Director…