Brand Coordinator

At Story Cannabis, we’re building some of the most experience‑driven cannabis brands in the market;
Fade Co., Just Flower, and Just Vape. These brands are part of our vertically integrated portfolio and represent a key pillar of our growth strategy as we expand across multiple states. Backed by strong executive leadership and deep roots in cannabis, Story is scaling rapidly and we’re looking for a Brand Coordinator in Arizona who’s ready to grow with us.

This is a junior‑level role focused on coordinating brand execution across events, merchandising, ambassador activity, and content capture. It’s a hands‑on opportunity with real ownership and visibility, ideal for someone who’s eager to move fast, take initiative, and help shape how our brands show up in a dynamic, competitive market.

• Coordinate and execute brand events and activations across Arizona, from setup to breakdown.
• Ensure every event reflects brand tone, storytelling, and visual standards.
• Represent the brand on‑site, at Story Cannabis retail locations, third‑party dispensaries, community events, or partner activations around the state.
• Proactively identify local opportunities for events, partnerships, or brand moments in community, retail, or culture.
• Bring new ideas to the table; develop scrappy, smart activation concepts and pitch them for seasonal calendars or one‑off executions.
• Support the execution of cultural collaborations, influencer activations, and campaign‑driven fieldwork.

• Manage ongoing in‑store merchandising and signage updates in collaboration with retail partners.
• Audit retail locations for brand compliance and freshness.
• Identify opportunities for new placements or creative displays that boost visibility.
• Track inventory and usage of merchandising kits, QR codes, and printed assets.
• Oversee day‑to‑day scheduling, communication, and support for Arizona‑based brand ambassadors.
• Ensure ambassadors are equipped with the right training, event materials, swag, and talking points to represent the brand authentically and consistently.
• Maintain a consistent presence at key activations to guide tone, capture feedback, and ensure executional quality.
• Coordinate content creation support—guide ambassadors on the types of photo and video content needed (e.g., branded environments, trending formats, product highlights, UGC‑style storytelling), ensure timely submission, and review for quality and brand alignment before sharing.
• Stay current on social trends, meme culture, and content formats (e.g., Reels, Tik Toks, POVs, lo‑fi product showcases) and coach ambassadors to adapt their content style accordingly.
• Collaborate with the Brand Director and creative team to flag high‑performing content for potential reposting or paid media usage.
• Track ambassador KPIs including event attendance, content output, engagement quality, and ROI contribution.

• Be on site for photoshoots, content creation, and campaign capture moments.
• Coordinate with creators, photographers, and videographers when on‑the‑ground support is needed.
• Upload content into the DAM with proper naming, tagging, and folder organization.
• Track asset usage across campaigns, retail, and social platforms.

• Support execution of digital brand campaigns by gathering local content, ambassador UGC, or field results.
• Ensure local menu platforms (Dutchie, Jane), brand pages (Weedmaps, Leafly), and QR codes are current and accurate.
• Provide store‑level feedback on digital campaigns and flag outdated or missing information.

• Track KPIs for activations, ambassador content, foot traffic, QR scan activity, and more.
• Contribute to monthly reporting templates to support regional and brand‑wide analysis.
• Gather on‑the‑ground feedback from store staff, consumers, and partners to inform campaign strategy.

• Follow brand SOPs and execution playbooks for events, merchandising, ambassador support, and content capture.
• Ensure consistency in how campaigns are activated across locations.
• Provi…