External Communications Mgr

Overview

The External Communications Manager is responsible for communications with external stakeholders (media, patient families, partners, etc.) to support overall awareness of Phoenix Children’s and its mission. This involves developing outreach strategies and writing communications materials that are compelling and cause behavior change, delivering them to the intended audiences through the right channels, and receiving feedback, all while keeping the specific communication purpose/goal in mind.

The External Communications Manager uses planning, writing and editing skills to develop ongoing communications strategies for Phoenix Children’s audiences and advises on content, timing and frequency of information to be communicated. They may develop an external communications campaign to inform external audiences about new programs, facilities and services offered by Phoenix Children’s. This role also supports internal stakeholders with speaking points, key messages and proofreading and review of communication materials for consistency in style, tone and voice.

The keys to effective communications at Phoenix Children’s are consistency and constancy. Excellent writing and interpersonal relationship skills are needed to be successful in this role. The External Communications Manager reports to the Communications Director.

• Develop outreach strategies and write communications materials for external stakeholders (media, patient families, partners, etc.) to support awareness of Phoenix Children’s and its mission.
• Deliver communications to the intended audiences through appropriate channels and gather feedback.
• Develop ongoing external communications strategies and advise on content, timing and frequency of information to be communicated.
• Create external communications campaigns to inform external audiences about new programs, facilities and services, using media relations, content strategy, social media marketing, influencer marketing, speakers’ bureaus and other events as appropriate.
• Support internal stakeholders with speaking points, key messages and proofreading/review of materials to ensure consistency in style, tone and voice.
• Maintain consistency and effectiveness of communications across channels.
• Collaborate with the Communications Director and other teams as needed.

• Bachelor’s degree in Communications, Public Relations, Marketing or related field; equivalent combination of education and experience may substitute. (Required)
• Five (5) or more years of experience in a Communications, Public Relations or Marketing role. (Required)
• Healthcare experience (Preferred)