Junior Product Marketing Manager

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Job Summary:

Cognite is a global SaaS leader in industrial digital transformation, specializing in AI and data solutions for various sectors. As a Product Marketing Manager, you will drive the go-to-market strategy for Cognite Data Fusion, collaborating with multiple teams to ensure effective product messaging and market positioning.

Responsibilities:

• Develop product positioning and messaging informed by user research, market insights, and product understanding.

• Scope and execute marketing content and strategies needed to reach different customer segments (e.g., data scientists, IT managers, plant operators, etc.).

• Become the expert on our target market, customer needs, and competitive landscape.

• Conduct market research to identify trends, opportunities, and threats.

• Talk regularly to users and work with analyst relations for qualitative and quantitative insights that inform your work.

• Create high-impact marketing materials and execute on product tour productions, whitepapers, website content, online self-service product demos, external media interviews & content writing, and events.

• Equip the sales team with the tools and knowledge they need to succeed.

• Develop sales presentations, battle cards, demos, and training materials that highlight our product's unique value.

• Deeply understand and advocate for our existing and prospective customers.

• Work directly with existing customers to identify key workflows / business use cases, measure value, and co-promote success stories to the market.

• Serve as a key liaison between product management, engineering, sales, and the broader marketing team to ensure alignment and consistency in our product story.

• Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and market expansions.

Qualifications:

Required:

• 2-3 years of experience in product marketing, preferably in the B2B SaaS, industrial technology, or data and AI space.

• 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.

• Experience working on product marketing throughout a product’s lifecycle, especially on product launch and market share building stages.

• Understanding of industrial operations, data management, or AI/machine learning is a significant plus.

• Proven ability to develop and execute go-to-market strategies that drive business growth.

• Exceptional written and verbal communication skills. You can translate complex technical concepts into simple, powerful, and engaging language.

• A natural collaborator who can build strong relationships with stakeholders across different teams.

• Ability to analyze market data, customer feedback, and sales performance to inform marketing strategy.

• A hands-on, roll-up-your-sleeves mentality with a track record of delivering business impact, taking ownership, and relentlessly pursuing objectives.

Company:

Cognite develops an industrial IoT data platform that enables digital transformation of heavy-asset industries. Founded in 2016, headquartered in Lysaker, Akershus, NOR, team size 501-1000 employees, currently Late Stage. Cognite has a track record of offering H1B sponsor ships.

• Seniority level
  
  Entry level

• Employment type
  
  Full-time

• Job function
  
  Product Management
• Industries Software Development

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