Director, Sports Media, PR & Social

Job Summary

Exos is seeking a dynamic and strategic Director of Sports Media, PR & Social to lead all media and storytelling efforts across our Sport business. This role will generate qualified leads for the Sport business by elevating the visibility, authority, reputation, and influence of Exos within the sports performance industry. Tactics include integrated earned media, athlete storytelling, social media, strategic partnerships, and press for relevant business activities and achievements.

As the marketing leader for Exos Sport, the individual will develop and execute strategies that amplify our work across elite sports, sport education, Exos Performance Centers, and the Exos Tactical business, positioning Exos as a global leader and authority in human performance.

Develop and execute an integrated marketing and media strategy that supports Exos Sport business objectives, product launches, thought leadership, and revenue growth. Serve as the strategic marketing lead across elite sports, education, performance centers, and tactical business lines. Identify opportunities to elevate Exos’ profile through earned media, executive visibility, athlete stories, and industry thought leadership. Build annual media plans aligned to key business priorities, partnerships, milestone/new product moments, and organizational initiatives.

Act as a trusted advisor to business leaders on media strategy, messaging, media opportunities, and reputation management.

Lead all sports‑related public relations efforts, including proactive media outreach, story development, media pitching, and press management. Develop and maintain relationships with key sports, business, health, fitness, and performance media outlets. Manage external PR agency partners and oversee performance against agreed‑upon objectives and KPIs. Identify and secure media opportunities that elevate Exos experts, coaches, athletes, and executives. Oversee media monitoring, reporting, and measurement of earned media impact.

Develop communications strategies and response plans for sensitive issues, crisis communications, and reputation management scenarios.

Lead social media strategy for Exos Sports, ensuring content supports business objectives, audience growth, engagement, and brand positioning. Collaborate with creative, video, and marketing teams to develop compelling athlete, coach, partner, and performance‑focused content. Oversee social media content planning, publishing, community engagement, and performance measurement. Ensure consistent brand voice, storytelling, and content quality across all sports‑related social channels. Identify emerging platforms, content formats, and cultural trends that create opportunities for audience growth and engagement.

Develop integrated storytelling strategies around athlete success stories, preparation, performance breakthroughs, partnerships, and educational programs. Lead communications planning for key partnerships including professional sports organizations, leagues, brands, and industry collaborators. Collaborate with business leaders to uncover and amplify stories that showcase Exos’ expertise, innovation, and impact. Build relationships with athletes, agents, partners, influencers, and industry stakeholders to strengthen brand advocacy and visibility.

Own annual communications, media, and social media strategy for the Exos NFL Combine program that promote and elevate our voice in the industry. Develop year‑over‑year campaign strategies, KPIs, and measurement frameworks for Combine‑related marketing and communications efforts. Manage media requests, athlete interview coordination, press coverage, content creation, and social media execution surrounding Combine activities. Lead communications planning and execution for key industry events, conferences, educational programs, and performance showcases.

Establish communications, media, and social media KPIs aligned to business objectives. Track and report performance…