Sr. Manager- Marketing and Brand

First Solar reserves the right to offer you a role most applicable to your experience and skillset.

The Senior Manager for Marketing and Brand leads First Solar's marketing strategy – spanning customer, product, and political advocacy – and its execution. The role is accountable for building, reinforcing, and protecting First Solar's reputation and ensuring that every aspect of the company's engagement with its external audiences and stakeholders aligns seamlessly with its brand and positions.

This role also leads the strategic integration of AI and large language models (LLMs) into First Solar's marketing operations, content development, and campaign execution. The Senior Manager is responsible for identifying opportunities to leverage emerging technologies to enhance efficiency, creativity, and impact across the brand and marketing ecosystem.

• Bachelor's degree.
• 10+ years of experience, including experience in an agency/consultancy environment; international/multi‑market experience strongly desirable; political marketing experience an advantage.

• Ability to adjust quickly to shifting priorities and work demands.
• Affinity for numbers and complex technical stories.
• Ability to manage and prioritize multiple projects simultaneously.
• Creative and entrepreneurial mindset combined with strong planning and project management capabilities.
• Demonstrated ability to take ownership of delivering results.
• Expertise in customer, content, and product marketing; political marketing experience considered advantageous.
• Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple stakeholders.
• Excellent interpersonal skills, with the ability to listen and be curious.
• Experienced in developing and managing high‑performing teams.
• Fluency in English with strong writing skills.
• Process driven with the ability to be agile in adapting to changing circumstances.
• Self‑motivated and capable of independent thinking/direction.
• Skilled at managing by influence.
• Willingness to adapt rapidly to change and see ambiguity as an opportunity.
• Strategic understanding of AI and LLM applications in marketing and communications.
• Experience implementing AI tools for campaign optimization, content creation, and stakeholder engagement.
• Ability to lead cross‑functional teams through digital transformation and innovation initiatives.

• Expand/evolve First Solar's brand platforms.
• Elevate First Solar's digital presence, including its websites and social media channels.
• Ensure alignment on brand positioning with other external‑facing functions including business development, community engagement, corporate communications, government affairs, and talent acquisition.
• Establish and manage corporate events and sponsorship strategies.
• Develop methods to measure perceptions of the First Solar brand.

• Define the customer brand experience, identifying opportunities for touchpoints and feedback.
• Develop deep understanding of First Solar's customers, their motivations, values, and behaviors.
• Lead the development of a cohesive customer marketing and engagement strategy working closely with business development leadership and account leads.
• Establish methodologies for measuring customer feedback and satisfaction.
• Oversee support of the business development team's customer engagement efforts.

• Devise targeted strategies to promote First Solar's positions and narratives to political stakeholders and their constituents.
• Develop and leverage storytelling techniques to engage audiences with compelling content.
• Work closely with the policy and corporate communications functions to ensure rapid responses to advocacy opportunities.

• Apply storytelling principles to First Solar's technology innovation and product expertise, developing narratives delivered through compelling content.
• Collaborate with the manufacturing, product management and marketing, and research and development teams to flesh out narrative opportunities.

• Identify and evaluate AI and…