Manager– Marketing & Marketing Operations

Overview

The Manager, Marketing & Marketing Operations supports the execution of First Solar’s marketing strategy across customer engagement, product positioning, and brand operations. This role is responsible for operationalizing marketing plans, ensuring alignment across teams, and driving excellence in execution. The Manager will work closely with cross-functional stakeholders to deliver impactful campaigns, maintain brand consistency, and optimize marketing processes. The associate will leverage AI tools and large language models (LLMs) to enhance marketing operations, automate workflows, and improve campaign performance.

• Demonstrate strong organizational and project management skills.
• Be detail-oriented and focused on execution and quality.
• Be proactive and collaborative, with a problem-solving mindset.
• Exhibit a high level of ownership and accountability.
• Communicate effectively across teams and functions.
• Embrace First Solar’s principles and values of accountability, agility, and collaboration.
• Be comfortable working in a dynamic, fast-paced environment.
• Support a culture of continuous improvement and feedback.
• Demonstrate curiosity and initiative in exploring emerging technologies, especially AI, to improve marketing efficiency.
• Be comfortable experimenting with AI platforms to optimize campaign delivery and reporting.
• Collaborate with internal teams to pilot and scale AI-enabled marketing tools.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6 years of experience in marketing operations, campaign management, or related roles.
• Experience in a fast-paced, cross-functional environment; agency or consultancy experience a plus.

• Strong organizational and project management skills.
• Familiarity with marketing platforms (e.g., CRM, CMS, analytics tools).
• Excellent written and verbal communication skills.
• Detail-oriented with a focus on execution and quality.
• Ability to manage multiple priorities and stakeholders.
• Collaborative mindset with a proactive approach to problem-solving.
• Fluency in English; additional languages a plus.
• Self-motivated and capable of independent thinking/direction.
• Process-driven with the ability to adapt to changing circumstances.
• Familiarity with AI-powered marketing platforms (e.g., predictive analytics, generative content tools, automation platforms).
• Ability to evaluate and implement AI tools that support campaign optimization, customer insights, and operational efficiency.

• Marketing Operations:
  Coordinate and manage marketing project timelines, deliverables, and resources.
• Marketing Tools:
  Implement and maintain marketing tools, platforms, and performance dashboards.
• Budget & Procurement:
  Support budget tracking, vendor management, and procurement processes.
• Brand Governance:
  Ensure compliance with brand guidelines and marketing governance protocols.

• Assist in developing and executing customer engagement initiatives.
• Support the creation of product marketing content in collaboration with technical teams.
• Monitor and report on campaign performance and customer feedback.
• Maintain marketing collateral and ensure timely updates.

• Support the execution of digital campaigns across web and social platforms.
• Collaborate with internal teams to ensure consistent messaging and branding.
• Track and analyze digital engagement metrics to inform strategy.

• Liaise with business development, communications, and policy teams to ensure marketing alignment.
• Coordinate with external agencies and vendors to support campaign delivery.
• Facilitate internal communications and updates on marketing initiatives.

• Evaluate and deploy AI tools to automate repetitive tasks and improve campaign execution speed.
• Use AI-driven analytics to generate insights from customer data and campaign performance.
• Collaborate with content and creative teams to integrate AI-generated assets where appropriate.
• Stay current with AI trends and assess their relevance to First Solar’s marketing strategy.
• Expl…