Sr. Director, Growth Marketing

Your Role

As the Senior Director, Growth Marketing, you’ll lead the strategy, performance, and optimization of CEA CAPA’s full B2C marketing funnel—from demand generation and lead acquisition through lifecycle engagement, enrollment readiness, and early student experience. Reporting to the Chief Marketing Officer, you'll oversee and optimize hands-on digital marketing strategies across paid media, paid social, paid search, organic social, lifecycle marketing, and marketing automation programs that drive qualified leads, improve conversion and support enrollment outcomes across CEA CAPA's global portfolio.

This role requires deep expertise in performance marketing, digital channel optimization, and data-driven customer acquisition.

Funnel Strategy & Growth Marketing

• Own andoptimizethe end-to-end B2C marketing funnel from lead generation through enrollment readiness and early student engagement.
• Develop integrated acquisition and nurture strategies that improve lead quality, conversion, and enrollment outcomes.
• Drive performance across paid social, organic social, paid search, and lifecycle marketing channels.
• Lead lifecycle engagement strategies across email, SMS, automation, webinars, outbound engagement, and personalized experiences.
• Partner with Enrollment and Sales leadership toidentifyfunnel friction points and improve conversion performance.
• Continuously test andoptimizetargeting, messaging, creative, and channel strategy to improve ROI and funnel efficiency.

• Own paid digital investment strategy, budget allocation, forecasting, and performance accountability across channels.
• Lead agency partners and external vendors with clear expectations tied to growth, efficiency, and conversion outcomes.
• Partner with the Web team to strengthen SEO, GEO, and AEO strategies that improve discoverability and lead flow.
• Evaluate emerging platforms, technologies, and AI-enabled engagement opportunities to support growth objectives.
• Translate performance insights into actionable recommendations that improve investment efficiency and customer engagement.

• Collaborate closely with Brand, Web & Martech, Enrollment, Sales, and campaign planning teams to deliver integrated marketing experiences.
• Ensureaccurateattribution, reporting integrity, and alignment between acquisition strategy and downstream enrollment performance.
• Lead and develop a high-performing growth marketing team across demand generation, paid media, social, and lifecycle marketing.
• Foster a culture of accountability, experimentation, collaboration, and continuous improvement.

Salary: $170,000-$190,000, with eligibility for additional variable compensation

• Bachelor’s degree in Communications, Marketing, ora related field.
• 10+ years of experience in growth marketing, digital marketing, performance marketing, or demand generation leadership roles.
• Experience leading growth and digital marketing within an organization generating $250M+ in annual revenue.
• Proven success leading integrated acquisition and lifecycle marketing strategies tied to measurable conversion and revenue outcomes.
• Strong experience managing paid media investment, forecasting performance, andoptimizingfunnel efficiency.
• Experience leading cross-functional marketing initiatives and managing agency partners.
• Strong analytical and reporting skills with experienceoperatingin CRM-integrated environments.

• Experience in higher education, education abroad, or mission-driven organizations.
• Backgroundoperatingin high-consideration or application-based customer journeys.
• Familiarity with SEO/GEO/AEO optimization strategies.
• Experience supporting portfolio or multi-product growth strategies.
• Experience leading lifecycle marketing or AI-enabled engagement initiatives.

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.

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