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Consume Intelligence Analyst
Job in
Phoenix, Maricopa County, Arizona, 85003, USA
Listed on 2026-07-08
Listing for:
Insight Global
Full Time
position Listed on 2026-07-08
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing -
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Location: Fully Remote Length: Ongoing/Indefinite Contract Pay Rate: $70-$80/hr on W2
Full Benefits + 10-15 days of PTO + Paid Holidays included
The RoleWe’re seeking a Consumer Intelligence Analyst to help decode how real people are responding to rapid shifts in AI, technology, and competitive ecosystems. This role focuses on identifying emerging human signals across culture, media, and data — and translating them into clear, actionable insights that inform marketing and product strategy.
You’ll work with always‑on signals from social, search, media, podcasts, and app ecosystems to uncover where consumer sentiment is shifting, how competitors are reacting, and where strategic white space exists.
What You’ll Do- Monitor always‑on consumer and cultural signals across social, search, media, podcasts, and app stores
- Identify shifts in belief, trust, curiosity, and anxiety, particularly related to AI and emerging technology
- Track and analyze competitor behavior in response to evolving consumer sentiment
- Monthly “Hot Moves”: key human signals and competitor reactions
- Quarterly deep dives on high‑resonance themes (e.g., AI trust, adoption, backlash)
- Translate complex data into clear, executive‑ready insights, including proof points, sentiment mapping, and authentic consumer voice
- Partner with strategy and marketing teams to inform thought leadership, messaging, and future direction
- 5+ years of experience in consumer insights, market intelligence, cultural analysis, or strategy (agency, consulting, or in‑house)
- Strong ability to synthesize qualitative and quantitative data into clear, actionable narratives
- Hands‑on experience analyzing multi‑channel signals, such as:
- Social platforms (e.g., Reddit, Tik Tok, You Tube)
- Search trends and intent data
- News, media, or long‑form audio (podcasts)
- App store or adoption data
- Proven skill in identifying patterns, signals, and emerging themes (not just reporting metrics)
- Strong written communication and storytelling skills for senior audiences
- Comfortable working in fast‑paced, ambiguous environments with recurring deliverables
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