Growth Marketing Lead; DTC

Growth Marketing Lead

Our client, a fast‑growing consumer skincare and wellness brand, is looking for a Growth Marketing Lead to own the strategy, execution, and performance of its direct-to-consumer business.

This is a highly visible leadership role responsible for driving customer acquisition, conversion, retention, and revenue growth across paid media, lifecycle marketing, and ecommerce. The ideal candidate combines strategic thinking with hands‑on analytical expertise and has a proven track record of scaling DTC brands through disciplined performance marketing and customer‑centric growth strategies.

• Own the digital growth strategy across paid social, paid search, You Tube, and emerging acquisition channels
• Manage media budgets and optimize performance against key metrics including CAC, ROAS, CPA, conversion rate, and customer lifetime value
• Partner with an external media agency to develop, execute, and optimize paid marketing campaigns
• Drive end‑to‑end growth initiatives across the customer journey, from ad creative and landing pages through retention and repeat purchase
• Collaborate with creative and social teams to develop and scale high‑performing UGC and branded content
• Lead testing and optimization efforts focused on improving conversion rate, average order value, and customer lifetime value
• Oversee attribution, analytics, reporting, and performance insights to guide strategic decision‑making
• Own lifecycle marketing initiatives, including email and SMS retention programs
• Identify and test new acquisition channels and growth opportunities
• Develop forecasting models and budget allocation strategies to maximize marketing efficiency

• Solid experience in growth marketing, performance marketing, ecommerce, or related disciplines
• Proven success scaling direct-to-consumer brands through data‑driven acquisition and retention strategies
• Deep expertise across Meta, Google Ads, You Tube, and other performance marketing channels
• Strong understanding of creative testing frameworks, UGC, and conversion‑focused marketing
• Experience managing agency partners and cross‑functional stakeholders
• Strong analytical skills with the ability to translate performance data into actionable growth strategies
• Experience with Shopify, Klaviyo, attribution platforms, and ecommerce analytics tools
• Ability to balance strategic leadership with hands‑on execution when needed
• Experience in beauty, wellness, consumer health, or other DTC consumer categories is a plus, but not required

• Own and scale the growth engine for a rapidly expanding consumer brand
• Direct impact on revenue, customer acquisition, retention, and business performance
• High visibility with executive leadership
• Opportunity to build and shape future growth initiatives, team structure, and marketing strategy
• Join a company operating at the intersection of science, innovation, and consumer wellness