Creative Strategist

Company Description

Jigsaw Studio is a performance‑creative partner helping ambitious brands scale through strategic creative, data‑driven insights, and high‑performing ad concepts. We combine AI‑supported analysis with deep expertise in paid social creative, landing experiences, and influencer‑led content. Our process blends creativity and performance to deliver impactful results that move brands forward quickly and sustainably.

This is a full‑time remote role for a Creative Strategist at Jigsaw Studio. As a Creative Strategist, you will lead the development of performance‑driven creative direction, build strategic concepts, analyze performance data, and collaborate across teams to deliver cohesive and effective campaigns.

A key part of this role includes the ability to support, and when needed, manage Meta ad accounts to implement creative testing, set up campaigns, structure retargeting, and interpret results. You will work closely with our media buyer, creative team, and clients to ensure that strategy, creative execution, and performance outcomes are tightly aligned.

• Develop creative strategies, concepts, hooks, and storylines for paid social campaigns
• Review creative performance data and translate insights into new ideas and iterations
• Build briefs for UGC creators, editors, and designers
• Provide direction on messaging, structure, and visual approach for ads
• Collaborate with the media buyer on creative testing frameworks and scaling opportunities
• Support Meta Ads Manager tasks including campaign setup, creative testing, exclusions, retargeting, and basic scaling
• Participate in client strategy calls and present creative recommendations clearly
• Conduct research into competitors, trends, and consumer behaviors
• Ensure creative output aligns with brand identity and performance targets

• Experience in Creative Strategy or Creative Direction within digital marketing
• Strong understanding of performance creative, direct response principles, and paid social trends
• Ability to interpret performance data (CTR, thumbstop, CPA, etc.) and generate actionable insights
• Hands‑on experience inside Meta Ads Manager, particularly for creative testing
• Strong writing skills for hooks, angles, briefs, and scripts
• Comfortable collaborating across creative, media buying, and client‑facing teams
• Experience working with UGC creators and/or short‑form content
• Excellent communication and organizational abilities
• Familiarity with AI tools for creative or analytics is a plus
• A proactive mindset with the ability to work independently and manage multiple brands

Entry level

Full‑time

Marketing and Sales

Marketing Services