Creative Strategist

• We help advertise for some of the world's fastest-growing companies.
• Alongside our ad agency, we run the world's largest ad media platform, The Ad Professor—followed by the likes of Lego, Nike, Red Bull, Adidas, and Apple.
• We're on a mission to build the best agency in the world when it comes to creative and performance.
• We make ads that don't look like ads.
• We tried regular jobs and hated it. We care about output—nothing else. Everyone says they've never experienced a job like this. We're trying to live in 2034, not 1994.
• If you want to become one of the best in the world, apply. If you want an average job, do not apply.

We are hiring a Creative Strategist to sit at the intersection of Creative and Growth.

This role exists to solve a very specific problem. Turning performance signals into better creative, without diluting creative ambition or brand clarity.

You will work closely with Creative, Growth and Influencer teams to shape what we make, why we make it, and how it evolves once it is live.

This is not a media buying role.

This is not a pure brand strategy role.

It is for someone who understands performance deeply, but thinks creatively first.

• Define creative strategy that ladders directly to growth objectives
• Translate performance data into clear creative direction, not optimisation tweaks
• Design creative systems that scale while maintaining quality and clarity
• Balance brand positioning with direct response effectiveness

• Partner with Growth to interpret signals like CTR, CVR, hook performance and thumb stop
• Turn data into hypotheses, angles and next creative tests
• Identify when performance issues are messaging, offer, framing or execution problems
• Close the loop between what performs and what gets made next

• Give clear, confident, actionable feedback on creative that is not aligned with strategy
• Protect strategic intent and brand consistency across iterations
• Help teams understand not just what to change, but why

• Act as the connective tissue between Creative and Growth
• Brief creative, UGC and video teams with precision and clarity
• Present strategic thinking internally and externally with confidence

• Think in systems, not one-off ideas
• Build repeatable creative testing and learning frameworks
• Use AI and emerging tools to enhance insight, speed and creative quality

This role is for someone who naturally bridges creative thinking and performance thinking.

• Strong analytical mindset with the ability to turn data into creative insight
• Excellent communicator who can work fluently with both Growth and Creative teams
• Strong understanding of digital platforms and multi platform campaigns
• Clear direct response instincts across hooks, angles, problem framing and CTA psychology
• Confident giving direct feedback on creative when it misses the mark
• Thinks in systems and frameworks, not isolated ideas
• Curious and comfortable using AI as a creative and strategic tool

• 3 to 5 years in creative strategy, performance creative, or creative planning roles
• Experience in a performance focused agency or creative performance environment
• Hands on exposure to Meta, Tik Tok and short form video environments
• Familiarity with UGC, DTC and influencer driven creative

• Media buyers looking to move sideways
• Pure brand strategists with no performance exposure
• Performance optimise rs who do not enjoy creative critique
• People who prefer execution over thinking

This role directly shapes the quality of our creative output and its impact on growth.

You will influence what gets made, how it gets tested, and how we scale ideas without losing creative excellence.

If you care deeply about creative quality, but believe creativity should earn its place through results, this role is for you.

• Work from wherever — We’re fully remote. We don't want office drones that sit looking at the clock. We want ambitious people who want to enjoy their life and push themselves to grow on a daily basis.
• Fast progression curve — We only care about results and resourcefulness. We’ve built the business to provide fast progression.
• Annual Meetups — Recent trips include Croatia, Dubai, Bodrum & Lisbon