Product Marketing Manager

About the Role

Rollstack is seeking a Product Marketing Manager to help drive our product marketing efforts and bring Rollstack’s value proposition to life across channels.

You will work closely with Product, Sales, and Customer Success to translate product capabilities into compelling narratives that resonate with our target customers. From product launches to customer stories, you will play a key role in shaping how Rollstack communicates with the market.

This role is highly hands-on and ideal for someone who enjoys building, experimenting, and iterating quickly in a fast-growing startup environment. You will own the distribution of Rollstack’s story across channels, ensuring that our messaging reaches the right audiences and drives awareness, engagement, and pipeline.

You will report directly to our Growth Director and collaborate closely with teams across the company.

• Support and execute go-to-market launches for new product features and updates

• Develop clear and differentiated product positioning and messaging

• Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos

• Own the distribution of Rollstack’s story across channels, including Linked In, newsletters, product announcements, and community conversations

• Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation

• Work closely with Product and Engineering to translate technical capabilities into clear customer value

• Equip the Sales team with sales enablement materials, presentations, and messaging frameworks

• Build customer advocacy assets including case studies, testimonials, and success stories

• Manage and grow Rollstack’s social media presence, particularly on Linked In

• Collaborate with Customer Success to identify customer wins, insights, and real-world use cases

• Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution

• Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

• 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company

• Strong content creation and storytelling skills, with the ability to simplify technical concepts

• Experience developing product messaging, positioning, and marketing content

• Proficiency with modern AI tools for marketing workflows, including:
  Claude, ChatGPT, video editing tools such as Nano Banana

• Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity

• Experience using marketing and sales tools including:
  Salesforce (CRM), email marketing platforms such as Hub Spot, Customer.io, Mailchimp, or similar tools

• Experience managing social media channels, particularly Linked In, and creating engaging content that drives reach and engagement

• Strong analytical mindset and ability to measure marketing performance and optimize campaigns

• Excellent written and verbal communication skills with strong attention to detail

• Customer-centric mindset and ability to deeply understand customer workflows and needs

• Familiarity with the data, analytics, or productivity software ecosystem is a plus

• Thrives in a fast-moving startup environment with high ownership and autonomy

• Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus

• Join a Y Combinator-backed company redefining how teams communicate data and insights

• Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and Ai Fi

• Be part of a fully remote, globally distributed team that values autonomy and impact

• Help shape the messaging and positioning of a category-defining product

• Look forward to bi-annual team off-sites in destinations that belong on your travel bucket list

• Earn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company’s trajectory