GTM Strategy & Integration Specialist

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Full Time Phoenix, AZ, US

5 days ago Requisition

As the Specialist, Go-to-Market Strategy & Integration, you'll translate CEA CAPA's brand strategy and business priorities into integrated go-to-market plans that drive alignment and execution across the organization. Reporting to the Senior Director of Brand & Communications, you'll lead campaign planning, manage the enterprise marketing calendar, and coordinate cross-functional teams from planning through launch and post-campaign communication.

You'll also serve as a steward of CEA CAPA's content strategy and messaging framework, identifying content needs, developing campaign briefs, and ensuring marketing initiatives align with established brand messaging. This role combines go-to-market planning, campaign integration, content stewardship, and cross-functional coordination to support consistent and effective marketing execution across the organization.

• Lead integrated go-to-market planning for seasonal enrollment campaigns, strategic initiatives, and organizational priorities.
• Develop comprehensive marketing plans outlining objectives, audiences, messaging, channel strategies, timelines, dependencies, deliverables, and success metrics.
• Facilitate cross-functional planning across Brand, B2B, B2C, Digital, Web, Creative, Communications, Enrollment, and other key stakeholders.
• Maintain the enterprise marketing calendar and campaign roadmap, ensuring visibility into upcoming initiatives and priorities across the organization.
• Coordinate launch readiness by tracking milestones, dependencies, deliverables, and risks across all marketing teams.
• Serve as the central coordination point throughout campaign planning and execution, ensuring alignment and proactive issue resolution.
• Continuously refine integrated planning processes, templates, and governance to improve organizational effectiveness.

• Own internal communications for marketing campaigns from planning through post-launch.
• Communicate integrated campaign plans to the organization, ensuring stakeholders understand objectives, timing, priorities, and their role in execution.
• Launch campaigns internally by sharing creative assets, messaging frameworks, toolkits, and execution guidance.
• Lead post-campaign communications by sharing results, performance insights, key learnings, and examples of effective work across teams.
• Strengthen organizational alignment by improving transparency, visibility, and shared accountability across marketing initiatives.
• Serve as steward of CEA CAPA's content strategy, ensuring all campaigns align with established messaging frameworks, audience priorities, and brand positioning.
• Act as the primary point of contact for identifying organizational content needs across campaigns, channels, and business units.
• Gather and prioritize content needs across marketing teams, including photography, video, student stories, destination coverage, and other creative assets.
• Translate content needs into strategic, actionable content briefs that guide production and creative planning.
• Develop biannual content briefs for the Student Content Creator Program, outlining priority markets, experiences, stories, and asset needs aligned to campaign strategy.
• Partner with the Student Content Creator Program lead to ensure content capture aligns with organizational priorities and future marketing needs.
• Maintain visibility into content inventory and identify opportunities for reuse and optimization across campaigns.

• Monitor campaign execution and support post-campaign reviews and retrospectives.
• Track planning effectiveness, campaign readiness, and cross-functional execution quality.
• Analyze campaign performance and stakeholder feedback to identify opportunities for improvement in GTM planning and integration.
• Document best practices and continuously evolve integrated marketing processes, tools, and governance models.

• Bachelor’s…