Director, Events Marketing Strategy

Job Description:

Title:

Director, Events Marketing Strategy

Location:

Remote - USA, Canada, Mexico

Reports to:

Chief Marketing Officer

The Role:

The Director, Events Marketing Strategy is responsible for shaping and leading a commercially driven, enterprise-wide events strategy that strengthens brand authority, deepens market engagement, and delivers measurable revenue, margin, and pipeline impact. As a member of the Global Marketing Leadership Team, this role will help define the strategic direction of the function, elevate events marketing as a core lever of growth, and ensure the portfolio is aligned to broader business, brand, and commercial priorities.

The Impact

You Will Have:

You will play a pivotal role in advancing enterprise growth and brand leadership by establishing the events portfolio as a strategic commercial lever for the business. With end-to-end accountability for performance, this role will shape revenue generation, margin delivery, pipeline contribution, and long-term brand value, ensuring events deliver measurable outcomes aligned to corporate priorities.

This role will position events marketing as a core component of the go-to-market strategy, translating brand and product positioning into high-impact experiences that strengthen market credibility, deepen customer and partner engagement, and support sustained demand creation across regions and sectors.

Through disciplined financial leadership, rigorous performance management, and strong cross-functional influence, the Director, Events Marketing Strategy will build a scalable, best-in-class events marketing capability—driving consistency, accountability, and return on investment while setting the standard for brand expression and commercial excellence across the organization.

You will bring JD Power’s product story to life through experience-led engagement—demonstrating the real-world impact our solutions deliver for customers. By translating product value into compelling narratives and meaningful experiences, this role will help audiences clearly understand how our data and insights drive better decisions, stronger performance, and measurable outcomes for their organizations.

What You’ll Be Doing:

Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value.

Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events.

Bring strong financial discipline across the events portfolio, with accountability for budgeting, forecasting, cost control, and profitability.

Define and embed a cohesive brand strategy for events, ensuring consistent, high-impact brand expression across markets and audiences.

Shape event agendas and speaker strategy by identifying high-value industry voices, partnering with speakers on content and preparation, delivering a strong on-site speaker experience, and building long-term relationships that enhance the quality and influence of our events.

Develop engaging content ideas and agendas for internal events that align to business priorities, support leadership objectives, and create a high-quality experience for attendees.

Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment.

Ensure events are fully integrated into the go-to-market strategy, working closely with Brand & Content, Growth Marketing, and Commercial Marketing Leads to drive demand and pipeline outcomes.

Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI.Set the standard for operational excellence across the full event lifecycle, ensuring planning, delivery, and follow-up are executed with rigor and consistency, and that the attendee experience reflects the quality of the JD Power brand at every stage.

Leadership:

Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery.

Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities,…