Associate Program Manager – Regional Marketing

Responsibilities

• Serves as a strategic advisor to their assigned Co‑ops by providing insights and guidance on marketing strategy based on regional needs, customer behavior, and market nuances.
• Supports marketing and sales objectives by managing programs and projects that advance marketing goals for assigned products, services, or regions.
• Develops and executes marketing plans, proposals, and promotional initiatives for assigned products, services, market segments, or regions (Co‑ops).
• Coordinates integrated marketing activities across advertising, direct marketing, events, field marketing, and digital platforms.
• Researches regional needs and marketing communication opportunities, developing presentations, recommendations, and promotional content tailored to market dynamics.
• Partners with internal teams and external vendors to develop, schedule, and produce marketing materials.
• Analyzes marketing performance data to evaluate effectiveness and provide data‑driven recommendations.
• Prepares and delivers reports and presentations to communicate insights and support strategic decision‑making.
• Supports budget planning, vendor coordination, and cost tracking to ensure effective execution of marketing initiatives.
• Manages assigned Co‑op activities in partnership with leadership, including stakeholder communication and meeting coordination.
• Leverages AI‑enabled tools and emerging technologies to enhance data analysis, campaign optimization, and marketing efficiency.

• Bachelor’s degree in marketing, business administration, communications, or a related field; or an equivalent combination of education and experience.
• Approximately 2+ years of professional marketing experience, preferably within hospitality, travel, or multi‑location environments.
• Understanding of integrated marketing principles across advertising, digital, events, and field marketing.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Ability to manage projects and coordinate cross‑functional teams effectively.
• Experience with marketing performance metrics and budget tracking.
• Proficiency in Microsoft Office, including Excel and PowerPoint.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a deadline‑driven environment.
• Familiarity with market segments and brand positioning.
• Experience using AI‑enabled tools for analysis, forecasting, or campaign optimization preferred.

• marketing strategy
• marketing plans
• promotional initiatives
• data analysis
• marketing performance metrics
• budget tracking
• project management
• cross‑functional team coordination
• AI‑enabled tools
• integrated marketing principles

• analytical skills
• communication skills
• ability to manage multiple priorities
• stakeholder communication
• presentation skills
• collaboration
• strategic decision‑making
• time management
• adaptability
• problem‑solving