Sr Brand Manager

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we're now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage - we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we're building something big, and everyone plays an important role. If you're excited about building a brand that does things differently, this is that opportunity.

Oats Overnight is looking for a senior brand manager who is three things at once: a strategic thinker, a creative force, and someone who actually gets things done. Brand marketing here is relatively new as a function, which means you're not inheriting a decade of process, you're building it. You'll work directly with the SVP of Brand to take our rebrand from brand book to market, launch new products, open new marketing channels, and make Oats Overnight a brand people talk about.

You'll be QB'ing projects across the org.

• Collaborate on the rebrand rollout: You'll help lead the execution of our 360 rollout. That means managing creative timelines, aligning channel leads, and making sure everything that goes out is consistent, on brief, aligned and delivered on time
• Launch new products: You'll be the GTM lead for new product and flavor launches, building go-to-market strategies and partnering with DTC, retail, and marketplace channel leads to execute them. We launch Flavors in Development [FID] and new flavors every month.
• Open new marketing channels: In partnership with the SVP of Brand, you'll help stand up channels we haven't fully built yet — partnerships, experiential, podcasts, affiliate, cohort marketing.
• Help build the influencer and community playbook: We have early momentum here. You'll help scale it — defining the strategy, setting KPIs, and working with internal teams and external partners to make it systematic.
• Product Messaging: Partner with growth, shopper, and retention teams to share key product messaging for base and new products
• Measurement and Reporting: You'll own brand and campaign performance tracking, develop reporting frameworks we don't fully have yet, and translate data into decisions.
• Marketing Calendar: You'll help maintain the monthly brand calendar to ensure cross-functional communication is clear and moments are cohesive.
• Build internal process: Brand marketing at Oats Overnight is still new. You'll help drive adoption of new workflows, briefing processes, and cross-functional rhythms that make the whole org run better.
• Cross-functional Leadership: DTC, retail, marketplace — you'll collaborate across all three, ensuring brand shows up consistently and that channel-specific are optimized.
• Other duties as assigned

• 5+ years of brand-side experience in CPG — food, beverage, supplements, or adjacent.
• You've led or been a key driver of an integrated campaign, a product launch, or a brand refresh end-to-end. You know what it takes to get from strategy to shelf
• Comfortable building from scratch — you've created process, built frameworks, and started things that didn't exist before
• Strong strategic instincts balanced with a bias for action. You can write a brand brief and then execute against it yourself if you need to
• Leverages AI tools to help drive efficiency and focus on the work only humans can do
• A natural collaborator who can influence without authority — you work well with channel leads, creative teams, and leadership…