Head of Marketing

Lean Marketing — Home of The 1-Page Marketing Plan

We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high‑intensity A‑player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world‑class marketing looks like.

We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category‑defining, and our clients experience the full power of the 1‑Page Marketing Plan brought to life.

• Own the cold traffic strategy — take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and You Tube ads to scale qualified call volume and improve CAC.
• Build and optimise all conversion funnels — VSL‑to‑booking, paid webinar, and self‑liquidating offer — using Hub Spot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage.
• Build high‑converting funnel pages in Hub Spot (opt‑ins, offers, SLO pages, thank‑you flows) with clean tracking and fast iteration.
• Develop and optimise multi‑channel campaigns (paid ads, email, Linked In, JV partners, influencers) to increase qualified call volume by 30‑50%.
• Align weekly with Allan Dib on his personal brand and You Tube content strategy, ensuring it maps to core messaging and funnel architecture.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns.
• Ship 3‑5 high‑quality content assets/week across You Tube, Linked In, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.
• Maintain our thought‑leadership gold standard through weekly You Tube and email content that increases engagement, subscriber growth, and authority signals.
• Own the website strategy and quality, directing our Webflow developer for execution.
• Lead the marketing team (videographer, copywriter, VA, Rev Ops) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.
• Implement and refine Hub Spot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (Rev Ops owns the technical build; you own the strategy and outcomes.)
• Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show‑up rates, and increase close rates.
• Use weekly Hub Spot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.
• Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.

• Audit funnel, content, segmentation, analytics, and KPIs.
• Establish sprint rhythm; deliver first “fix the leaks” insights.

• Increase content velocity + quality across YT/Linked In.
• Build core components of the self‑liquidating funnel.

• Increase qualified call volume by 20–30%.
• Achieve breakeven or better CAC on the SLO funnel.
• Fully own the marketing engine with predictable weekly execution.

• Qualified call volume (30–50% increase)
• CAC (maintain or improve while scaling)
• Content velocity (3–5/week)
• Funnel efficiency (weekly leak fixes)

• Sales:
  Weekly sync + daily Slack alignment
• Paid Ads Strategist :
  Weekly strategy alignment + execution ownership
• Publisher + Amazon Ads Team:
  Monthly coordination on book marketing campaigns and Amazon ad strategy
• Videographer:
  Weekly briefs + content review
• Copywriter:
  Priorities + messaging oversight
• Rev Ops:
  Hub Spot strategy alignment (they own the technical build)
• Allan Dib:
  Weekly content and brand strategy alignment
• VA:
  Support, tracking, implementation follow‑through
• Leadership:
  Weekly KPI review + strategic adjustment

• High-Intensity Ownership:
  Acts like the business is theirs. Fixes problems…