Senior Brand Marketing Manager

We are seeking a dynamic and results‑driven Senior Brand Marketing Manager to join our team! The ideal candidate is a sales‑driven marketer who creates compelling content, manages social media campaigns, coordinates brand and promotional events, and leverages performance insights to drive engagement and in‑store traffic.

Social Media & Content Creation:

• Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
• Create and curate engaging content for social media platforms (Instagram, Facebook, Tik Tok, Twitter, Linked In, etc.), including posts, stories, videos, and interactive content.
• Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
• Leverage AI‑powered tools to enhance content creation, campaign planning, audience targeting, and marketing efficiency while maintaining brand voice and quality standards.
• Optimize social media content for better reach, engagement, and SEO performance.
• Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
• Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.

AI & Marketing Technology:

• Utilize AI‑powered marketing tools to accelerate content creation, campaign development, audience building, and performance optimization while maintaining brand standards and authenticity.
• Develop and refine AI‑assisted workflows to improve marketing efficiency, content production, and campaign execution across multiple channels.
• Evaluate emerging AI technologies and recommend innovative applications that enhance customer engagement, social media growth, and overall marketing performance.
• Leverage AI‑driven analytics and predictive insights to identify trends, optimize campaigns, and support data‑driven decision‑making.

Event Management:

• Plan, coordinate, and execute in‑store events and influencer partnerships to drive brand awareness, customer engagement, and sales.
• Collaborate with content creation partners to design eye‑catching visual content using tools like Adobe Suite or Canva.
• Support store sales growth by creating and executing marketing initiatives that drive foot traffic, promote key product launches, and enhance the in‑store customer experience.

Build Brand Awareness:

• Stay on top of industry trends, new platform features, and competitor social media activities to keep the brand ahead of the curve.
• Optimize Tik Tok Shop, including product listing, optimization, and leveraging Tik Tok’s e‑commerce features to drive sales and enhance the customer shopping experience.
• Track and report on key performance indicators (KPIs) for social media campaigns to ensure successful outcomes.
• Continuously optimize social media campaigns and strategies to increase brand awareness, customer engagement, and conversion rates.
• Identify opportunities to automate repetitive marketing processes and improve operational efficiency through the strategic adoption of AI and emerging technologies.

• Must be at least 18 years or older.
• Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns.
• Previous experience managing end‑to‑end social media campaigns for brands or products required.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics).
• Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences.
• Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns.
• Experience leveraging AI‑powered tools for content creation, campaign management, analytics, workflow automation, and marketing optimization.
• Creative content creation skills with knowledge of video editing, graphic design, and copywriting.
• Excellent written and verbal communication skills.
• Ability to analyze social media metrics and transform data into actionable strategies.
• Strong organizational skills and attention…