Manager, Integrated Media

Overview

Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients.

In this role, you’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth.

You’ll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands‑on media experience and is ready to take full ownership of assigned accounts, campaigns, and client work streams.

• Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives
• Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators
• Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels
• Determine the appropriate role of each channel within the broader customer journey and integrated media strategy
• Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations
• Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans
• Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget
• Present media plans and recommendations clearly to internal teams and clients
• Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities
• Support annual planning, quarterly planning, campaign planning, and new‑business efforts as assigned

• Own the successful activation and ongoing management of integrated media campaigns across assigned accounts
• Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments
• Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance
• Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes
• Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy
• Manage media vendors, publishers, and platform partners as applicable
• Troubleshoot complex campaign, delivery, tracking, and operational issues
• Anticipate executional risks and establish clear action plans before timelines or performance are affected
• Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate
• Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability

• Own day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goals
• Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey
• Develop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impact
• Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels
• Identify performance challenges, develop hypotheses, and create clear action plans
• Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics
  
  Evaluate test results and apply learnings to future campaign decisions
• Proactively identify opportunities to scale successful strategies or reallocate investment
• Distinguish between normal performance fluctuation and issues requiring immediate intervention
• Comm…