Senior Director​/Director, Product Marketing

About the Company:

Cytovale is a leading innovator in early sepsis detection, revolutionizing emergency care with its advanced Intelli Sep technology. This system provides rapid, actionable insights into a patient's likelihood of having or developing sepsis through a quick 8‑minute blood test. Intelli Sep's unique capability to assess immune dysregulation enhances the triage and treatment of sepsis, promoting patient‑centered care, operational efficiencies, and provider satisfaction.

Cytovale is committed to the successful implementation, clinical adoption, and continual improvement of healthcare outcomes. For more information, please visit

Cytovale is seeking a Senior Director /Director of Product Marketing to own the strategy, positioning, and go‑to‑market execution for Intelli Sep as the company scales commercial adoption across health systems nationally. This is a senior, highly cross‑functional role that sits at the intersection of clinical evidence, market access, sales enablement, and brand strategy. The ideal candidate is a player/coach, willing and capable of rolling up their sleeves and doing the work, but has also built product marketing functions inside commercial‑stage medical device or diagnostics companies and is comfortable packaging up services and translating complex clinical and health economic data into messaging that resonates with hospital system administrators, clinicians, and staff.

• Own Intelli Sep's core value proposition and messaging architecture across clinical (ED physicians, nurses, sepsis coordinators), staff (lab, IT), economic (CFO, CQO, CMO), and payer audiences.
• Translate clinical outcomes data (mortality reduction, length of stay, antibiotic stewardship) into differentiated, defensible messaging that holds up under clinical and health economic scrutiny.
• Partner with Medical Affairs to ensure messaging stays aligned with the latest peer‑reviewed evidence and guideline developments.

• Lead launch and lifecycle marketing plans for new indications, clinical data, claims, or product enhancements.
• Define and prioritize target segments and personas in partnership with Sales and Market Access, informed by ED volume, sepsis program maturity, and payer mix.
• Own competitive intelligence and positioning against alternative sepsis diagnostic and risk‑stratification approaches.

• Build and maintain the sales toolkit: value propositions, objection handling, ROI/pricing tools, clinical evidence summaries, and battle cards.
• Partner with Sales Leadership and Sales Enablement to train field teams on new messaging, data, and competitive developments.
• Support key account and KOL engagement strategy in partnership with Medical Affairs and Market Access.

• Collaborate with Market Access to align product marketing materials with coding, coverage, and reimbursement narratives, and (e.g., CPT/HCPCS, gapfill pricing, payer‑specific value stories).
• Develop payer‑facing materials that support payer engagements and value‑based contracting conversations.

• Own brand strategy and visual identity guardrails for Intelli Sep across conferences, digital, and field materials.
• Guide content strategy across channels (Linked In, email, web, conference activations) with support from a marketing content/demand gen team.
• Oversee flagship conference presence (e.g., ADLM, SCCM, ACEP), including KOL programming, dinner events, and booth strategy.

• Build, mentor, and scale a product marketing team as the commercial organization grows.
• Serve as a key voice in cross‑functional planning with R&D, Regulatory, Medical Affairs, Market Access, and Sales.
• Present product marketing strategy and results to executive leadership and the board as needed.

• 8‑15+ years of marketing experience, including 5+ years in product marketing at a medical device, diagnostics, or life sciences company; commercial‑stage IVD experience strongly preferred.
• Experience marketing to both clinical and economic buyers in a hospital setting; acute care, ED, or…