Product Marketing Manager

We're hiring a Product Marketing Manager to drive Linked In and email marketing, and lead niche B2B campaigns in the orthodontic space. Ideal for someone with 1–3 years of experience in digital or product marketing (preferably SaaS or healthcare), strong communication skills, and a passion for creating impactful, data-driven campaigns.

Ortho Berry is a vertical operating system specifically designed for orthodontic practices in the United States. We offer a comprehensive suite of tools and features to streamline every aspect of an orthodontic practice, from patient management and scheduling to treatment planning and billing.

What truly makes Ortho Berry stand out is that we are the first software in the orthodontic space to leverage the power of AI, combined with truly intuitive interfaces and seamless integrations. This unique combination allows practices to achieve unprecedented levels of efficiency, optimize workflows, and ultimately improve patient treatment outcomes.

Furthermore, Ortho Berry was founded by someone with a deep understanding of the orthodontic world – an orthodontic resident with prior experience as a practice management consultant. This insider perspective ensures that our platform is built to address the real-world challenges and needs of orthodontic professionals.

Finally, our commitment to innovation has been recognized by the American Association of Orthodontics, which awarded Ortho Berry the Innovator Award in 2025. This prestigious recognition underscores our dedication to pushing the boundaries of what's possible in orthodontic practice management software.

Responsibilities

• Develop and execute Linked In marketing strategies to increase brand awareness and engagement within orthodontic communities.
• Plan and run email marketing campaigns, including lead nurturing, product updates, and onboarding campaigns.
• Create, schedule, and manage content across marketing channels aligned with the product’s positioning and voice.
• Identify and execute niche-focused marketing campaigns targeting orthodontic practices, associations, and key opinion leaders.
• Analyze and report on campaign performance, iterating based on insights.
• Collaborate with the product and operations teams to align marketing with customer needs.
• Manage marketing calendars and ensure consistency across campaigns.

Requirements

• 1–3 years of experience in product marketing or digital marketing (preferably in SaaS or healthcare).
• Proven experience with Linked In marketing and email marketing tools
• Strong written and verbal communication skills.
• Ability to design and manage marketing campaigns independently.
• Analytical mindset to evaluate campaign effectiveness.
• Interest in healthcare, dental, or orthodontic practice growth is a plus.