Senior Email Marketing Designer & Creative Strategist

Senior Email Marketing Designer & Creative Strategist

Remote

Who is Blueprint?

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and theexpertiseof our teams, who all have unique perspectives and years of experience across multiple industries.

We’rebold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets byleveragingcutting-edge technology to createadditionalrevenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life.

Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams.

You’llfocus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds.

At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions.

We guarantee youwon’tfind a better place to work and thrive than at Blueprint.

In This Role

You will own the creative vision and end-to-end execution of high-impact B2C email campaigns reaching a large global customer audience. You will lead campaigns from initial intake and concept development through design, stakeholder alignment, refinement, and final delivery.

This role combines advanced hands‑on design, strategic copywriting, creative direction, and campaign leadership. You will influence senior stakeholders, translate broad campaign goals into compelling customer experiences, and help establish the creative standards and processes used across the email program.

This is a hands‑on senior individual-contributor role for someone who can set creative direction while personally producing polished work.

Responsibilities

• Own the end-to-end creative strategy and execution of complex B2C email campaigns.
• Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
• Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
• Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
• Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
• Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
• Present creative concepts and executive-ready rationales to senior stakeholders.
• Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
• Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
• Ensure creative designs are technically practical and can be successfully delivered through the email platform.
• Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
• Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
• Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
• Document strategic rationale, design decisions, feedback, and iterative improvements.
• Develop or improve email templates, standards, documentation, and reusable creative systems.
• Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
• Identify creative or operational risks early and develop solutions that keep campaigns moving.
• Provide creative…