Head Of Marketing (Horse Racing

Race Watch is a data-driven horse racing intelligence platform covering every declared runner in Britain and Ireland each day. Its engine delivers transparent, plain-English ratings, outlining the case for and against each horse, backed by evidence such as course and distance records, official marks, pace dynamics, and yard and jockey form. Surrounding this core engine is a full intelligence stack that includes GPS sectional data, finishing-speed metrics, live market monitoring, and post-race form tracking through Form Lines+.

Built on licensed, professional-grade data sources used across the industry, Race Watch only ships claims that can be verified in the data.

We’re hiring an experienced racing marketing professional to lead all of Race Watch’s marketing and social media activity. This is a paid, remote, part-time position designed specifically as a secondary role — it is non-exclusive and built to fit around your existing full-time job in the industry. You keep your career; you run our brand on the side. Output matters, hours don’t.

You’ll work directly with the founder, with real autonomy over strategy and content.

• Social strategy and execution across X, Instagram, Tik Tok, Facebook and Linked In
• Content creation — daily posts, data-led threads, race-day coverage, big-meeting campaigns
• Analytics and reporting — what’s growing, what’s converting, what we do next
• Brand growth — follower and subscriber acquisition, influencer and partner outreach, community engagement
• Shaping the content calendar around the racing calendar: festivals, feature races, launch moments

You won’t be starting cold: the platform generates genuinely distinctive material every day — engine ratings, speed figures, market moves, form lines — and your job is to turn that into the sharpest racing content feed in the game.

Someone already working in racing — media, a bookmaker, a racecourse, a data or content business — who knows the sport’s audience inside out and wants a serious second income doing what they’re best at. You can write racing content that respects the reader’s intelligence, you understand what performs on each platform, and you can back your decisions with numbers.

• Proven marketing/social experience within horse racing or betting
• Strong racing knowledge — you can read a card and spot the story
• Demonstrable growth results on at least one platform
• Self-directed, reliable, comfortable working remotely with a founder

Paid monthly retainer (discussed at interview), fully remote, flexible around your existing role, direct input into a fast-moving product at launch stage, and full creative ownership of a brand with real data behind it.