Manager, Performance Marketing

Job Summary

Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center.

Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community.

We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community.

We are seeking an experienced and motivated Manager, Performance Marketing to join our team. In this role, you will support all facets of Fan Development & Revenue Marketing for Player 15b Group, while playing a key role in broader department initiatives.

• In collaboration with the Director and Senior Manager of Revenue Marketing & Fan Development, partner closely with external media buying agencies to plan, execute, and optimize paid media campaigns that drive ticket revenue, fan acquisition, and customer engagement.
• Collaborate with agency partners on audience targeting strategies, budget allocation, media flighting, creative testing, frequency management, and conversion optimization initiatives.
• Serve as the internal subject matter expert on campaign performance, providing ongoing analysis, recommendations, and strategic direction to improve efficiency and business outcomes.
• Monitor campaign pacing, delivery, audience performance, conversion metrics, and revenue impact, proactively identifying opportunities for optimization.
• Review campaign reporting and performance data on a daily and weekly basis, translating insights into actionable recommendations for internal stakeholders and agency partners.
• Ensure campaigns are properly measured through accurate tracking, tagging, attribution, and reporting frameworks.
• Maintain working knowledge of advertising platforms and campaign best practices, providing hands-on support for campaign setup, QA, trafficking, or troubleshooting when needed.
• Support paid media efforts across channels including Meta, Google/You Tube, paid social, search, programmatic display/video, and emerging platforms.

• Partner closely with Business Intelligence and Lifecycle Marketing teams to develop audience segmentation strategies leveraging CRM, ticketing, behavioral, and first-party data.
• Analyze campaign performance data and customer journey trends to develop actionable insights and optimization recommendations.
• Support testing strategies across targeting, creative, messaging, bidding strategies, placements, and conversion paths.
• Build and maintain recurring campaign reports, dashboards, and performance recaps for internal stakeholders.
• Identify opportunities to improve acquisition efficiency, audience quality, retention performance, and fan lifetime value.

• Serve as an operational connection point between Marketing, Ticketing, Business Intelligence, and external agency partners.
• Collaborate with creative and content teams to ensure assets align with platform best practices and campaign objectives.
• Assist in campaign planning surrounding key organizational moments, ticket launches, and promotional initiatives.
• Support fan development and retention through audience targeting strategy, funnel optimization, and media recommendations.

• Strong technical understanding of paid media platforms, campaign setup, optimization workflows, and performance analytics.
• Experience directly managing campaigns within advertising platforms such as Meta Ads Manager, Google Ads, The Trade Desk, or similar platforms.
• Strong analytical mindset with ability to interpret campaign performance data and translate findings into actionable recommendations.
• Understanding of attribution models, conversion tracking, tagging, audience segmentation, and customer acquisition strategy.
• Experience collaborating with external media agencies while maintaining internal…