Senior Director, Creative

Overview

The Creative Senior Director leads the development and execution of integrated, customer-centric creative across marketing channels including social, audio, programmatic, email, SMS/Push, store, and site/app. This role translates brand strategy into compelling visual and verbal campaign narratives that drive customer engagement and business impact.

The Creative Senior Director leads the development and execution of integrated, customer-centric creative across marketing channels including social, audio, programmatic, email, SMS/Push, store, and site/app. This role translates brand strategy into compelling visual and verbal campaign narratives that drive customer engagement and business impact. Reporting to the VP, Brand Marketing, this role leads and develops a team of 20+ creative professionals and partners cross-functionally to ensure creative output aligns with brand standards, business goals, and performance objectives.

Supporting a business generating approximately $8.8B+ in annual revenue and operating 500+ stores nationwide alongside a growing e-commerce presence, the Creative Senior Director oversees internal teams and several external agencies, driving creative quality and impact, consistency, and operational efficiency while managing a significant production budget. Sprouts is at a transformational moment, launching into new markets and evolving with the customer and culture.

This leader will shape the future of Sprouts’ internal creative agency by developing and implementing a compelling vision for the team to make creative a competitive advantage going forward. It will be critical that this individual bring a proven track record for driving creative innovation and leading teams through transformation in a positive and effective way.

• Lead concept development and execution of integrated campaigns across digital, social, in-store, and owned channels
• Leverage industry trends, cultural insights, and emerging channels to inform forward-thinking creative direction, continuously innovating our approaches
• Ensure all work is on-brand, customer-focused, and aligned to business objectives
• Oversee creative from concept through final delivery, maintaining high standards of execution
• Provide clear, actionable feedback to elevate creative quality
• Oversee brand voice, tone, and messaging across customer touchpoints

• Partner with Marketing, Media, Merchandising, Stores, E-commerce, CRM & other cross-functional leadership
• Align creative work with channel strategies, media plans, and performance goals
• Support campaign planning and ensure alignment on direction, timelines, and deliverables

• Lead, mentor, and develop a team of designers, copywriters, and creative professionals
• Drive a shift toward best-in-class socially-native, digital content creation that builds relevance among specific target cohorts at scale
• Foster a culture of creativity by inspiring teams to push boundaries, challenge conventions, and elevate the quality of creative output
• Oversee agency production partners, including briefing, creative direction, and output quality
• Support prioritization, resourcing, and workload management

• Manage a creative production budget
• Allocate resources to maximize efficiency and impact
• Partner with Finance and Procurement to plan, track, and optimize spend
• Drive improvements in creative workflows and processes, including agile ways of working
• Identify opportunities for efficiency and automation in creative work to maximize team resources against the most strategic and important work

• Bachelor’s degree in Design, Copywriting, or related field preferred
• 15+ years of experience in creative roles (agency or in-house)
• Experience in retail, grocery, or CPG environments
• Proven ability to lead creative transformation from a work, team and talent perspective
• Experience leading integrated, multi-channel campaigns
• Strong portfolio demonstrating concept development and art direction, including broadcast video
• Experience guiding both design and copywriting disciplines
• Proven experience managing…