Senior Director Creative

Overview

The Creative Senior Director leads the development and execution of integrated, customer-centric creative across marketing channels including social, audio, programmatic, email, SMS/Push, store, and site/app. This role translates brand strategy into compelling visual and verbal campaign narratives that drive customer engagement and business impact.

Reporting to the VP, Brand Marketing, this role leads and develops a team of 20+ creative professionals and partners cross-functionally to ensure creative output aligns with brand standards, business goals, and performance objectives. Supporting a business generating approximately $8.8B+ in annual revenue and operating 500+ stores nationwide alongside a growing e-commerce presence, the Creative Senior Director oversees internal teams and several external agencies, driving creative quality and impact, consistency, and operational efficiency while managing a significant production budget.

Sprouts is at a transformational moment, launching into new markets and evolving with the customer and culture. This leader will shape the future of Sprouts’ internal creative agency by developing and implementing a compelling vision for the team to make creative a competitive advantage going forward. It will be critical that this individual bring a proven track record for driving creative innovation and leading teams through transformation in a positive and effective way.

#LI-AD1

• Lead concept development and execution of integrated campaigns across digital, social, in-store, and owned channels
• Leverage industry trends, cultural insights, and emerging channels to inform forward-thinking creative direction, continuously innovating our approaches
• Ensure all work is on-brand, customer-focused, and aligned to business objectives
• Oversee creative from concept through final delivery, maintaining high standards of execution
• Provide clear, actionable feedback to elevate creative quality
• Oversee brand voice, tone, and messaging across customer touchpoints

• Partner with Marketing, Media, Merchandising, Stores, E-commerce, CRM & other cross-functional leadership
• Align creative work with channel strategies, media plans, and performance goals
• Support campaign planning and ensure alignment on direction, timelines, and deliverables

• Lead, mentor, and develop a team of designers, copywriters, and creative professionals
• Drive a shift toward best-in-class socially-native, digital content creation that builds relevance among specific target cohorts at scale
• Foster a culture of creativity by inspiring teams to push boundaries, challenge conventions, and elevate the quality of creative output
• Oversee agency production partners, including briefing, creative direction, and output quality
• Support prioritization, resourcing, and workload management

• Manage a creative production budget
• Allocate resources to maximize efficiency and impact
• Partner with Finance and Procurement to plan, track, and optimize spend
• Drive improvements in creative workflows and processes, including agile ways of working
• Identify opportunities for efficiency and automation in creative work to maximize team resources against the most strategic and important work

• Bachelor’s degree in Design, Copywriting, or related field preferred
• 15+ years of experience in creative roles (agency or in-house)
• Experience in retail, grocery, or CPG environments
• Proven ability to lead creative transformation from a work, team and talent perspective
• Experience leading integrated, multi-channel campaigns
• Strong portfolio demonstrating concept development and art direction, including broadcast video
• Experience guiding both design and copywriting disciplines
• Proven experience managing teams and external agencies
• Experience managing budgets and aligning creative investment to outcomes
• Strong understanding of brand systems, storytelling, and content strategy
• Excellent communication, collaboration, and organizational skills, including effectively influencing at senior levels
• Ability to operate effectively in…