Community Marketing Manager

Dream Job Alert

We are hiring in the US - looking for a Community Marketing Manager to join our small-but-mighty local crew to help bring Finisterre to North America.

The role is remote, but we are ideally looking for applicants living in Northern California, Washington State, Oregon or New York.

Posted by
:
Bronwen Foster-Butler, Chief Marketing Officer

Finisterre is a pioneering B Corp certified outdoor clothing brand, founded by Tom Kay in 2003. Based a few hundred metres from the crashing Atlantic, Finisterre was born to inspire a love of the sea. Never afraid to lead and push boundaries, we have grown from humble beginnings to become one the most exciting brands in its sector today - and we’re only just getting started.

From our cliff top workshop in St. Agnes, Cornwall and in our fourteen retail locations across the UK, we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity. We take a pioneering approach to making better and more responsible product, challenging and innovating, seeking alternatives to what has gone before.

We’re committed to making informed decisions about our impact on the environment and are constantly trying to push boundaries to make the best product we can.

Culture and team are everything at Finisterre - it’s a buzzing brand to work with, and we encourage enjoying the natural environment and ocean on a daily basis. This is an amazing opportunity for the right person to be involved with an authentic, purpose-led brand.

Community is at the heart of Finisterre – we believe in creating real, meaningful relationships with our employees, suppliers and omni-channel customers. This role is all about leading the North America Community function at Finisterre to drive brand awareness growth, customer acquisition, and ultimately revenue. This is a strategic and creative role requiring a focus on omni-channel sales, operations excellence, Activism (content and partnerships), Ambassadors and world-class marketing across all channels.

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
• Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc.
• Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through

• Responsible for delivering a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
• Responsible for working with channel partners on local market insight to help drive results.

• Responsible for delivering storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed.
• Responsible for leading local brand management – understanding brand perception, and helping to shape it as we grow the market.
• Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations

• Support wholesale growth while aligning wholesale and DTC efforts.
  
  Both channels should support each other.
• Help ensure content, assets, and all sales tools are cohesive and effective across all channels
• Monitor and report on opportunities to enhance omni-channel performance

• Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community. This strategy will drive brand awareness through reputation based communications and product placement across the most relevant channels.
• Balance product, ocean, outdoor, and surf content; weather and season-sensitive timing

• Exceptional leadership skills. You are passionate about your own development and take responsibility for it – setting a great example for the rest of the organisation. As we grow, you’ll also lead and develop a team and ensure their development and…