Senior ABM & Paid Digital Manager

As the Senior ABM & Paid Digital Manager at FMX, you will bring account-based marketing and paid digital strategy under a single senior owner. In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel. You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in-market signals into pipeline.

This position requires a hands‑on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion.
Responsibilities:

• ABM Strategy & Execution:
  Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
• Platform Orchestration:
  Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
• Account Plays:
  Design and ship multi‑channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
• MQA Management:
  Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
• Paid Digital Performance:
  Own day‑to‑day performance across Google Ads, Linked In, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost‑per‑pipeline.
• Testing & Optimization:
  Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion.
• Sales Alignment:
  Partner closely with sales and SDR leadership to turn account‑level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality.
• Tactics & Reporting:
  Define the metrics framework for ABM and paid channels. Publish a recurring state‑of‑accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end‑to‑end.
• Expert ABM platform fluency, with deep, hands‑on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user.
• AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation) to meaningfully increase speed and output.
• Proven track record of running paid digital at scale (Google Ads, Linked In, paid social) and owning pipeline KPIs against spend.
• Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume.
• Tight sales partnership instincts with the ability to think in accounts and opportunities to earn and keep sales' trust.
• Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently.
• Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus.
• Experience partnering with SDR teams on intent‑triggered outbound motions or navigating long, committee‑driven buying cycles is a bonus.
• A match with our core pillars:
  Teamwork, Excellence, and Integrity.

• Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits,…