VP of Marketing

An incredible marketing leadership role has opened up.

Pavilion is hiring a VP of Marketing

This is the follow on to a role that I held for 3 of the most transformative years of my career, and an INCREDIBLE opportunity to be at the epicenter of go-to-market at a time when everything - and I mean everything - is changing.

Pavilion is a special place:

• 10,000+ members across the globe at the executive (VP+) level
• A supportive community where you'll get the inside scoop on what it really takes to succeed in executive roles
• Unlimited access to the best GTM leadership curriculum in the business (including a top knotch CMO School)
• Unbelievable networking opportunities with the top operators and investors in B2B tech

This is a once in a lifetime role for the right person. I know this from first hand experience.

I'm not the hiring manager and I no longer work at Pavilion (though I am - and will always be - a proud member), but here's my take on the type of person who would be successful in this role:

• The table stakes are that you have a strong command of marketing as a discipline and have held leadership roles in the past
• You're deeply interested in B2B tech, go-to-market, and the venture- and PE-backed landscape - this is the world that Pavilion's members live in and you must be hungry to understand it
• You're a T shaped marketer with broad understanding of things like brand and product marketing, and deep expertise in demand generation
• You're highly analytical and operationally-minded, understand unit economics, and are relentless about using data to measure performance and inform strategy
• You're AI forward - not just using generative AI to create content, but experimenting with automations and agentic workflows that improve efficiency and drive pipeline
• You believe strongly in the power of community and ideally have participated meaningfully in a community

To be very clear, I'm not speaking on behalf of Pavilion, and the criteria above is purely my opinion, having held this role in the past.

If this sounds like you, or you want to learn more, you can check out the job description in the comments.

I don't have any say in the hiring process, so please don't DM me your resume.

If I know you WELL and/or we've worked together in the past, feel free to reach out - I'm happy to share more about my experience.

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership.

We're seeking a Vice President of Marketing to lead Pavilion's next era of growth- defining how we attract, engage, and retain members across their full journey.

This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output.

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.

• Build and…