Senior Product Marketing Manager
Job in
Phoenix, Maricopa County, Arizona, 85003, USA
Listed on 2026-08-02
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Product Marketing, Marketing Strategy, Market Research
Job Description & How to Apply Below
Responsibilities
- Own positioning, messaging, and go-to-market strategy for 's product suite, with a growing focus on our enterprise segment as you ramp into the role
- Lead end-to-end product launches from positioning and messaging to internal enablement and external communications
- Partner cross-functionally with Product, Sales, and Customer Success to ensure new features and products land clearly with enterprise clients and drive adoption
- Build and execute lifecycle and email marketing campaigns that support activation, adoption, and retention across the client journey
- Develop and maintain sales enablement assets (competitive battle cards, talk tracks, and collateral) that help our sales and CS teams win and grow enterprise accounts
- Conduct competitive analysis and voice-of-customer research to sharpen positioning and inform roadmap and GTM decisions
- Leverage AI tools to accelerate research, content development, and campaign execution, continuously looking for ways to do more with a lean team
- Represent the voice of the enterprise customer internally, ensuring their needs and feedback shape both product and go-to-market strategy
- 3–6 years of experience in product marketing, ideally within B2B SaaS
- Experience developing differentiated positioning and messaging frameworks, and translating complex product functionality into clear, compelling narratives for different audiences
- Hands‑on email marketing execution experience, building, testing, and optimizing campaigns in platforms like Customer.io, Hub Spot, or similar
- Data‑driven approach to the role: comfortable defining and tracking launch effectiveness, feature adoption, and other GTM metrics, and using that data to inform decisions
- Demonstrated comfort using AI tools to work faster and more effectively, for research, content creation, competitive analysis, or campaign execution
- Experience building sales enablement content (battle cards, talk tracks, one‑pagers) that sales teams actually use
- Comfortable owning work end-to-end, from strategy through hands‑on execution, managing multiple concurrent launches and competing deadlines in a lean, fast‑moving team
Position Requirements
10+ Years
work experience
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